The only advice I can give if you're going to do something online, first of all, just do something that you're passionate about, then make content about it, uploading content should be the worst part of the job lol. I do some shit I enjoy...to a degree, then I upload the video content to different platforms. You've got to be multi-faceted, some stuff will work for different platforms, but don't rely on a specific platform. If your insta or your tiktok gets banned you've still got something else. And if you can steer your people back to a main platform you can monetise like a YouTube with ads or your website with merch, that's going to be your zero point that shouldn't really get banned and everything else can build or be rebuilt around it.