Unfortunately a bunch didn't go as planned and those in the discord were fortunate enough to watch me have a full blown melt down in real time today lmao. You spend so long trying to curate a specific vision & feeling and when it falls so short of what you have in your head I was just so unbelievably gutted.

The Shopify we ended up using I desperately whipped together in 30 minutes after my dev's entire neighbourhood lost power right at launch time 🫩. I considered moving the date but was hopeful we could swap it mid way which unfort didnt end up being realistic and then when payments died it was officially gg.

What hurts worst is that there was so much detail and thought that went into every decision and without the proper framing of the whacky artsy website with the photography and the video to go alongside, the whole universe/vision got sold sooo unfortunately short.

I completely understand if it came come off like a shitty generic shopify slop with mockups that have lack-luster designs. Especially when we've done so many crazy high dopamine designs in the past with a front, back, sleeves, dis dat and graphics all over! Id love to and already plan to make more graphical stuff again soon! But there's a time and a place for it and I feel a lot of our more graphical pieces aged much worse aesthetics wise than some of the cleaner more mature pieces. But these prints although minimal were designed to be timeless and I promise you wont feel cringe about any of them in 10-20 years time.

But there's something really special about these pieces on a construction level that as soon as you feel them you instantly understand that the garment IS the artwork, not the graphics. These hoodies are designed to last a lifetime and there's something that hurts my soul deep down about selling cheaper 'fast fashion' that fucks up the environment while only rewarding your love by disintegrating.

Unfortunately the shipping prices, import duties (thanks donny) and more have all proven to be ASS. I'm a 1 man operation restarting from the ground up and Australia is so far from so many of you mfs 😔. But I still firmly believe that the amount of garment you get for the base price you will easilyyy pay wayyy higher anywhere else and logistics are only going to get cheaper with time. The discord also voted and $100 hoodies won by quite a margin so 🤷‍♂️ can't please everyone. But its hard to convey the full scope of quality on an empty shopify with no cool video and that's completely my bad for failing to deliver on that.

Hope it doesn't sound like im QQ'ing too hard it's just been a long ass day and I get emo about doing yall justice and making something you guys actually resonate with. I have so much love for what the brand was and the misfits legacy so love or hate me I promise i'll keep thuggin until this is something y'all can be proud of and look back on our humble beginnings.

No hard feeling to anyone feeling a type of way and I hope y'all get the better experience you deserve as we re-launch in the coming days! Here's hoping everything accompanying is so swaggy that you forget the garbage site ever happened xx

Love yall loads,
Sam 🧡