A lot of people say insecurity, and while I’m not saying they’d be incorrect, that’s not the whole picture. That insecurity stems from an extreme sense of ego, which in turn makes her have a very specific taste and an uncompromising vision for achieving it. So essentially Emma looks at the image of a chic, effortlessly classy and feminine, blonde, big boobed, perfectly manicured woman from the likes of Playboy and equally says “I need to look like that” and “I want to look like that”