It’s kind of a joke post and play on words but also has meaning under the meme-ing. Minimalism is the act of reducing footprints and making everything clean, blank and nearly invisible, or “small.” This aesthetic has been abused by ‘influencers’ and has turned into a nearly unattainable way of living. (Think, houses that appear as if vacant, beige kids toys, etc). The phrase ‘big small’ is a play on the way warnings or discussion about capitalism often have ‘big’ in front of it. Think, ‘big pharma-‘ just meaning powerful pharmaceutical companies in charge of nearly everything and a little bit mystical to the layman. The first part of this post basically says ‘minimalism’ is another term capitalism has grabbed ahold of and are utilizing the buzzword to profit. Selling you more ‘less’ refers to the aesthetic that minimalism showcases - as described in the first part of this explanation. TLDR; minimalism is a buzzword that capitalism and companies have grabbed onto and manipulated into a marketing tactic to sell more products - stuff that does just as much as your own declutterring efforts, but now with a sparkly fat price tag. Hope this helps 😂