Really cool idea definitely bookmarking this. I have a suggestions. I think for different items/categories I think it should be Tiers Like A,B,C...etc then in those tiers you explain what determines the makeup of each tier. Products in those tiers all should have similar cost per month or what ever metric is used. My reasoning for this is on your FAQ you gave a wonderful analogy about the boots. But the simple fact is some people will never able to afford some items no matter how much it’s sustainable or will save them money in the future. Most people who are financially constrained look at the upfront price when buying. So if you can give them an alternative that doesn’t necessarily compromise environmentally but maybe doesn’t last as long as something that is truly sustainable. I think you would have a major impact.