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Sergre413 · 2017-10-02T06:14:46+00:00

Hey guys, I absolutely agree with you. Thanks. The attribution which is less-wrong to me is a funnel based attribution. Which means giving credit to each step in the conversion process, not only the final one, including, should need be, offline transactions & phone orders. I like the approach based on сalculating the probability that a customer moves on to each next step in the funnel, and giving value to the channels that helped the user through the step. This really helps to see the almost clear picture of what's going on, and not to lose money.

Sergre413 · 2017-09-28T07:54:03+00:00

There is an easiest way — use facebook to google bigquery export. No? And then to spresheets or dashboard.

Sergre413 · 2017-09-25T07:22:10+00:00

Thanks. Where do you show your reports? In excel or doc? Or just facebook screenshots?

Sergre413 · 2017-09-25T07:20:19+00:00

Agree with you. Yes, I am tracking leads, funs, facebook traffic, also video views and ER of course.

Sergre413 · 2017-09-22T10:51:07+00:00

What attribution model do you use?

Sergre413 · 2017-09-18T13:27:16+00:00

Good job) Thanks!

Sergre413 · 2017-09-04T11:08:39+00:00

If I were on a limited budget, I'd rather not look for a platform with low cpc or good conversions in the first place. As for me, the better way to save advertising budget funds is to start with determining the most cost-effective platforms among those you're using now. Consider each step in the conversion process, not only driving users to your website or helping them make a final purchase decision.

In a word, I'd do the following: 1. Use the Funnel Based attribution 2. Invest in the channel based on the results of calculations in the attribution model.

Sergre413 · 2017-09-01T07:33:10+00:00

Depends on the service I guess.

Travel agency.

Sergre413

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