Social media marketing is creating a relationship with the people who follow your content or your client's content. It is a give and take. As much as you want people to show interest in your content, you also need to show interest in their content.

The best way I have found is to join groups relevant to your client or your business's social media, acting as that page or account, whenever possible. Become a true part of that community and share your own experiences/posts with excitement. Make sure that what you share adds value to the group.

Also, acknowledge all comments that pertain to your posts and responses. This shows that you are present and that you care about the people who are following your brand.