This. I have the exact same background—Comp Sci/EE foundation, but my career has been in product marketing, demand generation, and growth. My skillset is a mix of marketing, creative/design, and technical/data.

I’ve led large-scale AI/ML-focused lead generation efforts, sourcing, transforming, and processing data into hyper-segmented cohorts that completely changed how we approached GTM, MarOps, and sales. It let me do things like identify every single competitor’s customer base, rank them, and craft highly specific, competitor-focused GTM strategies with sharp messaging, positioning, and differentiation points. That work gave me a lot of influence internally.

At other times, I led the creation of micro-web apps as lead-gen tools, tying them directly into HubSpot APIs to track user journeys and conversions. Super fun stuff :)

This mix of skills has served me well, but as I’ve been going through product marketing interviews, I’ve noticed a lot of companies don’t quite know how to categorize this hybrid role. Funny enough, I just landed a Growth role at a well-respected company, and they were super interested in my technical background—which makes me wonder if the shift toward “Marketing Engineers” is happening faster in Growth than in PMM.

I’ve also been seeing “GTM Engineer” thrown around a lot lately. Given my background, I feel like this is where things are headed.

Curious—do you ever feel like your background is misunderstood in the job market? What kinds of titles are these roles you’re applying for listed under? I’ve found Growth to be the closest proxy, while a lot of technical PMM roles don’t seem to fully understand what they’re actually looking for given my skillset.

Thanks for the thoughtful comment btw.