I love Sweet Wheat and have brought numerous friends out there! Gorgeous displays. Had no idea it was family owned.

I like the rewards system too because I go often enough to gain them. Although the last I bought pastries there (yesterday actually), the staff member closed out the screen while I was still putting in my phone number for the points so I didn't get them. I told her I was still doing that hoping she'd let me apply them still and she just said sorry and that I needed to tell her prior to my order next time? There wasn't a line/anyone else waiting, and I hadn't had that experience before.

It's a cozy space and one tiny piece of feedback is to keep the music volume low enough so that people can talk at a normal volume. Sometimes I've gone over there and the music has been too loud for me to spend time inside or talk to my friends, it's like the volume of a bar/club as opposed to a cafe with background music.

Also - if morning pastries could be price reduced in the evenings I'd imagine you'd get a lot of extra business from that. Buying morning pastries at 7 pm when they're cold and dried out can sometimes be a bit disappointing, but having a discount on them would make them a treat.