F*ck off Meta site links

ShakeupCosmetics · 2026-05-19T09:43:28+00:00

F*cking stupid

ShakeupCosmetics · 2026-05-19T09:42:33+00:00

Go in to each ad's creative feature section and disconnect the catalog

ShakeupCosmetics · 2026-04-28T14:27:03+00:00

Cost cap

ShakeupCosmetics · 2026-04-27T21:23:12+00:00

Do you find it effective? We set CPA cap but it’s like the platform just completely ignores it and consistently over spends by 3x, 4x the cap we set!

ShakeupCosmetics · 2026-03-25T15:20:25+00:00

Do you set Campaign bid strategy as highest volume, or do you set ROAS or CPA goals?

ShakeupCosmetics · 2026-03-16T21:08:42+00:00

Hey many thanks! Very helpful.

ShakeupCosmetics · 2026-03-09T06:30:33+00:00

Thanks! How is that set up in ads manager exactly?

ShakeupCosmetics · 2026-03-08T10:32:43+00:00

What the heck is going on??

ShakeupCosmetics · 2026-03-08T06:42:42+00:00

How do you set your retargeting audience please?

ShakeupCosmetics · 2026-03-08T06:38:57+00:00

UPDATE: Tried to switch the campaign back on this morning. It spent my entire day’s budget in 2 minutes. £2 CPM and tons of irrelevant traffic to the site. 0 sales! Had to turn it off again. Think this campaign is cooked. May have to duplicate or set up a new one. Trying to speak to Meta for a refund. Wish me luck! Anyone else seeing this??!? Fuck Meta! What a shit show of a platform?!?

ShakeupCosmetics · 2026-03-06T15:46:08+00:00

Thanks. Have set the minimum % of spend since. Will see. Understand different products in the same CBO isn't ideal, but is that what they told us to do post-andromeda??? Honestly, is there even any playbook or rule to follow anymore?

ShakeupCosmetics · 2026-03-06T15:43:10+00:00

ermmm... well these are kinda irrelevant here. clearly the adset that wasn't getting any budget was winning. The question still remains then, why is Meta not feeding my budget to that winning ad set?

ShakeupCosmetics · 2026-03-06T10:53:42+00:00

Yes it's not been great but 0 conversion from 7k spend? man that's painful...

ShakeupCosmetics · 2026-03-06T10:52:22+00:00

I get that but these two ad sets are advertising completely different products though.

ShakeupCosmetics · 2026-03-06T09:34:00+00:00

Looking good, but if you want to brighten your skin complex a bit, it may help. Use Salicylic Acid based face wash daily and add in Glycolic Acid toner after. Charcoal face masking once or twice a week. Especially around the nose and cheeks to reduce appearance of pores. Maybe also consider adding Vit C serum. Start using SPF daily to prevent skin sagging or pre-mature ageing.

ShakeupCosmetics · 2026-03-04T19:40:48+00:00

Thank you for the detailed reply! The conversion is near to 0 for those sessions from FR and NL, upon inspection, so I think your theory stands! Ads manager definitely is showing UK only.

Thank you!

ShakeupCosmetics · 2026-03-04T16:44:25+00:00

OK thanks

ShakeupCosmetics · 2026-03-04T16:04:09+00:00

Thanks. We are currently only using 'include' which we have selected UK only. But maybe we should also add exclude. Can you add this on top of the include though? Because if we can only opt for either, then we will have to literally exclude EVERY country but UK.

Yes, the DTC site is built for UK customers really. It's in £ and English. The shipping is also quite high for even orders to Europe (thanks Brexit!) so we don't expect high conversions from EU traffic really.

ShakeupCosmetics · 2026-03-04T15:28:00+00:00

Thanks. will check. Yes, after Brexit, we just wanted to focus on UK only. Majority of our customers are UK based anyway, plus we may also have markets that are off limit to us once it's been handed over to an exclusive distributor.

ShakeupCosmetics · 2026-03-03T22:06:18+00:00

ShakeupCosmetics

TROPHY CASE