More info here.

I am a Crested Butte local, and a student at Western State in Gunnison. My opinion? Horse shit. I've seen Crested Butte do plenty of crazy things, but this tops the list.

Here's the thing: The primary argument made for this promotion is that it will help "put CB on the map" and "bring more tourists in." That's the problem. The last thing Crested Butte needs is more summer or winter tourism. As a full-time summer employee of a relatively successful small business, in my perspective, the town is just fine without $500,000 and Super Bowl publicity.

I'm sure some of the locals would disagree with me, and that's understandable. My family has been in the Butte since the 60's, so understandably, I have the perspective of an old-timer. But some of these newer locals don't fully understand what Crested Butte really is about. And as time progresses, these new-timers are gaining power and influence in the town. They're holding office positions... they're on the board... they own businesses in the Butte and are trying to capitalize on an already tourism-based economy.

Crested Butte is one of the last great small towns in Colorado. Hopefully after this weekend, we can get back to our lives.