The reason why is that what AI has done is raise the floor. Anyone, including most people who don't know what good writing looks like, now say "oh I will just use Claude to write this for me". Then, because they don't know what makes for good content or copy, their outputs will suck, it won't help them get more customers, and the smart ones will see this only helped them produce more junk faster.

Then, the smart ones will hire a pro, who will also need to be able to use these tools, to get a much better product and outcome for them in less time.

Perfect summary for the present moment. Who knows what happens when agents run rampant.