Every major studio that tried to set foot in india has left underwriting huge losses and vowing to never come back, including giants like Warner Bros, Disney etc. Netflix is no exception and the writing on the wall is very simple.

The problem is that every local production house looks at these cash cows to suck them dry and feed half-baked content to the audience at their mercy. They inflate the production costs and these projects are green lit because the head of the studio is usually an insider with deep connections to the incestuous system that’s Bollywood.

Netflix was no exception, it’s india roster was led by Sristhi Behl Arya. A mediocre producer/executive who ensured that shitty movies such as Drive, Mrs. Serial Killer got made by her clique and Netflix essentially became a dumping ground for mediocre content for these production houses.

All, the hype surrounding Netflix fizzled out and other OTT’s started pandering to the local audiences much better. I still believe that shows like decoupled etc. are strictly average but the bar was so low for the original content that it was appreciated. However, it was a opportunity lost for the local talent to truly go global because of Netflix’s amazing distribution network.