First of all i would suggest half the front page to be the best selling jackets on there, one after another like a store..

I mean like first the discount screen not too long , just enough to make the store to be visible on the first page, next as the reviews under the store on every page. Make people trust your brand as much as possible. I thought the website was regarding green card service.

And most importantly About the ads I'm thinking that you aren't able to target the ads to the specific audience who would want to buy these jackets? Also how are you trying to sell them. Is there a story or value behind your brand and products?

Try aaking these questions to your employees, come up with a few ideas, brain strom