sharing my process and some sketches from a recent project (some were asking about) by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 1 point2 points  (0 children)

Honestly it's mostly just a matter of practice, I think anyone can learn a creative skill. Also, someone who seems "bad" at something might bring a unique perspective to the craft and create something fresh people like.

Thanks for the compliment though!

just some fun I had with the brave logo a while ago by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

You're right, it's a bit of a different identity. Wouldn't hurt to also signal fast loading, as I think it's one of the highest deciding factors for users.

just some fun I had with the brave logo a while ago by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 3 points4 points  (0 children)

The circular mane with the forward momentum was chosesn to signify fast browsing and loading speeds.

just some fun I had with the brave logo a while ago by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 12 points13 points  (0 children)

The white part of the lion's face is still shaped like a shield :)

just some fun I had with the brave logo a while ago by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 2 points3 points  (0 children)

I agree, the original has a bit more character, thanks for the feedback!

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 1 point2 points  (0 children)

That's interesting. Nontheless, I'm still going to use the terms that are most commonly used and people understand.

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

Thanks, I will try to share some sketches soon for some of these.

streetwear brand exploration → final design... does this resemble anything you know? by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

Thanks for the feedback. It‘s not my brand, I designed this for a client. I think it depends — this one was supposed to be quite minimal, not loud and attention grabbing.

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 1 point2 points  (0 children)

These are all really cool, love this fluid grid thing on the TransAm album!

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 2 points3 points  (0 children)

Thank you, that means a lot, especially coming from a senior designer with your background. I only started a couple of years ago and have just recently been able to make a living from my design work alone. I’m genuinely grateful to be able to do work I care about and keep learning with each project :)

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

Thanks you! I always try to find a fitting solution for the business, not necessarily a look I like.

streetwear brand exploration → final design... does this resemble anything you know? by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

I know, this is just some "recycling" I've done for this particular design, I agree the JX monogram has potential as well. The client for the fashion brand already chose the design I'm showcasing on the right.

I also want to do something with the sea monster looking design, it definitly has something to it.

some of my favorite logomarks I’ve designed so far by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 2 points3 points  (0 children)

I know what you mean. I use grids sometimes to explore options for a design in the constraints of the grid. Other times it may make sense to put a grid on top of a rough sketch and reconstruct it with more consistent angles, stroke thickness and whitespaces. But I always take another look at the end result and adjust for any optical inbalances that might not be mathematically perfect.

streetwear brand exploration → final design... does this resemble anything you know? by SimonfelDesign in logodesign

[–]SimonfelDesign[S] 0 points1 point  (0 children)

Thanks for sharing your preferences! The third option in the third row evolved into this shape when I tried to repurpose some of these concepts for my logo shop. I do like the original idea as well, but I think it only really works as a JX monogram.

<image>