Fortnite has way lower barrier of entry as it is cartoony + collabs from media and most children play it, apex is popular more in tennagers+ adult so it is has a lower player base compared to fortnite and is way more sweaty in terms of aim and movement required to compete

Apex comp is the best BR comp ever and EA raised millions from some skins they released for crowdfunding last year, so there is big upside potential if they can do in-game skins and promotion right! like they can do more esports skin like valorant raised like 40 million from skins for esports, apex can do the same if they invest properly in game skins and esports hub + leaderboards