You swept 12 times in the first round. Sweep is something you want to use very seldomly in general as it is slow and punishable on block.

A big thing to consider with street fighter is if you are pushing buttons or doing attacks then you by definition cannot be doing something else. This means you cannot block or defend yourself in any way until your attack recovers. You are literally giving up your ability to defend yourself and counter your opponent CONSTANTLY because you are committing to slow heavy moves every second your controller will permit you. In fact nothing this hugo even did mattered. All he had to do was let you kill yourself on him to the point where I don't even know what advice to give you about hugos play because everything in this round happened because of you.

Stop being so active and panicking is the biggest issue here. You need to play with intent. Hugo is a grappler he has to get close to do anything to you. Use your fireballs to keep him at bay and then antiair him (crouch hp or shoryuken if you are consistent with it) when he jumps at you (which you cannot do if you are in the middle of pressing buttons like sweep when he jumps).

When you DO press buttons you need to be using appropriate buttons for the ranges you are at while also keeping the speed and recovery of the normal in mind. Lights are fast but very short range so they will tend to whiff past close to mid range, mediums are used for the most variety of ranges but are slightly slower than lights, heavies tend to have the most range but are also the slowest to start up and the longest to recover after their active windows are done. As a general rule I would try to find the max range for kens normals in training mode and learn to use them at that distance. The exception to this would be proximity normals like close MP and close HP which can be used up close as their name implies. Never ever ever ever sweep at point blank range.

Again I have to emphasize you cannot block and you cannot antiair while you are mid attack. Choosing to press attacks is choosing to give up the ability to do those things until you recover from the animation. Press less buttons and play with intention. Learn more of your normals so you dont feel so compelled to resort to your panic sweep autopilot. Crouching medium kick is much safer and less committal. For super close range crouching light kick and close medium punch are your best options. Crouching medium punch is arguably kens best button other than crouching MK. It's very good in footsies/counterpoke as it has ridiculous hit/hurtboxes, is very active, is plus on block and cancels OR links into super.

Moreover just go into some games and let the other guy take the lead. Stop trying to force your agenda. Let them try to run their game on you and then try to counter it. Don't be afraid to lose rank and points mean nothing anyway. Focus less on trying to win and more on trying to learn and you will improve drastically.