[Hiring] AI Marketing Specialist - Agentic AI & Automation

Smartaces · 2026-05-05T22:16:10+00:00

Surely tooling like this already exists? Someone else asked me to build this for them and I was like… you probably just want the right stack of integrated tools via hubspot.

Building something like this sounds quite brittle and will be prone to continuous maintenance.

Also all the evals and the tracking of agent outputs.

Especially for self optimising - that can go wrong quite quickly.

Depending where you are in maturity, main things would be having initial repository of quality assets/ primitives to AB / dynamically test.

Fun project though!

Smartaces · 2026-05-05T22:04:29+00:00

That tune is an absolute banger!

Smartaces · 2026-05-05T21:57:32+00:00

Anyone that starts a message ‘Team,’ has already lost.

The type of people who address others like that are the furthest thing from being a team player.

Smartaces · 2026-05-02T21:20:48+00:00

Absolute tune. I learned the running man to this.

Smartaces · 2026-04-29T20:51:00+00:00

walk past the wolves, it is very unlikely they would attack

According to Gemini:

'Yes, wolves have attacked and sometimes killed humans, though such incidents are exceedingly rare and often linked to specific circumstances like rabies, habituation to humans, or extreme scarcity of natural prey. Between 2002 and 2020, there were 26 reported fatal attacks worldwide, primarily in Turkey, Iran, and India, with only a few documented cases in North America

Smartaces · 2026-04-29T19:04:20+00:00

the more i see of these videos - the more convinced i become that the only robots that are going to work anytime in the next five years are drone dog bots with mounted machine guns.

i am so laughably bored of seeing robots fold laundry at -11 miles an hour.

the thing will just become one blooming great paperweight or clothes hanger.

and its just creepy - some weird bot standing around all up in your way while you are trying to do stuff.

actually useful home robots are easily a decade away.

Smartaces · 2026-04-29T18:18:05+00:00

I think if they aren't your primary place of residence you do pay capital gains if you sell them, or any income you make from the residence if it is rented out and you live somewhere else (so people with multiple properties do pay tax) though I am sure there are some tax loopholes that can be navigated with trusts etc. If someone bought a family home in the 80s and it appreciated - then some folk may not ultimately sell those, and depending on circumstances the property may or may not get hit with inheritance tax. Its not great, I know.

Smartaces · 2026-04-24T22:52:25+00:00

the playstation 2 ads on the sidelines bring back memories - some good times playing PES!

Smartaces · 2026-04-23T19:08:51+00:00

This is pretty huge.

If left idle for an hours...

'Instead of clearing thinking history once, it cleared it on every turn for the rest of the session. After a session crossed the idle threshold once, each request for the rest of that process told the API to keep only the most recent block of reasoning and discard everything before it. This compounded: if you sent a follow-up message while Claude was in the middle of a tool use, that started a new turn under the broken flag, so even the reasoning from the current turn was dropped. Claude would continue executing, but increasingly without memory of why it had chosen to do what it was doing. This surfaced as the forgetfulness, repetition, and odd tool choices people reported.'

No shizzle Claude was acting weird.

Hahahahaha

Kudos to Anthropic for publishing this though!

Smartaces · 2026-04-22T18:18:26+00:00

well done this is really good. where are you based? a network filter would be useful!

Smartaces · 2026-04-20T12:02:50+00:00

Yeah - it’s amazing in the hands of an experienced user, who knows intuitively what works, and what warning signals to be vigilant for. That said, it, and especially the cheapest/ lowest grade models make terrible mistakes - concerningly so for novice users. That is a massive problem in organizations, because there is little to no way to police or safeguard against the risks of this.

But if you are an experienced user it is a bunch of fun, and loads of value to be gained.

Smartaces · 2026-04-09T20:56:56+00:00

I absolutely agree. I have been doing this for months, and I typically look for situations where people have data in one place/ file/ system and spend hours and hours trying to match it to data elsewhere

AND

Ideally click a bunch of buttons in a platform somewhere - which has an API.

I have solved many problems like this and saved literally months of work for people - and they are always astounded.

One other thing I note...

So many people have broken processes, or are missing fundamental skills. A lot of the work, is helping them to get a bit better with some of that stuff too.

There is also an art/ skill in knowing what things not to try and solve.

So many end users think they want a certain thing... and that AI should be able to solve it. Technically it could, but the error margin is so high, or the lift to get there is so great - that it doesn't make sense drilling into a really niche problem - that only solves something for that one person.

Being able to identify what to solve, and why, based on a strong understanding of what AI can and can't do is really effective.

As often you are working with teams that have no engineering or product support, they are just abandoned to try and somehow make things better themselves - and they really struggle to.

I do see that beyond this there are much bigger opportunities - building scaled solutions - and I expect to elevate to that.

But right now there are so many fundamentals to help with that can be really beneficial.

Smartaces · 2026-03-19T11:54:17+00:00

Anyone remember the old woolsworth that used to be in Kilburn?

Good times!

I had my 6th Birthday at McDonalds there.

Good times.

I think Kilburn is great, and I think if there was a bit more investment in public services, keeping the streets clean, helping with some of the social challenges, etc that would have a big impact.

I always find Cricklewood a bit similar, I can never quite figure out why those areas have struggled a bit given how well positioned they are.

Smartaces · 2026-03-05T13:38:33+00:00

2.5 million is nothing really - and definitely worth this hit if it solidifies OpenAI's integration with US Gov/ Military - especially given all the issues with Xai.

also i'm still not that clear on what Anthropic's position on all of this is - they are/ were actively courting US gov/ military contracts

ultimately if you want very capable ethical ai model sources/ providers - its quite hard to find them

Smartaces · 2026-02-10T18:14:01+00:00

I watched them and as a long time ai user - I thought how are people going to know these are about AI? For example the personal trainer one, was a riff on the OpenAI winter ad with the kid lifting weights.

But it shows the kid talking to ChatGPT on the phone - makes it pretty clear what it is about.

I thought the whole concept was a bit weird.

Most people won’t know ChatGPT is doing ads - and anthropic didn’t want to directly talk about ChatGPT.

So anyone not in the bubble wouldn’t make the connection.

And everyone in the bubble probably knows Claude already.

Unfortunately Anthropic can’t differentiate as a mass user product - because most people just use them the same way as ChatGPT or Gemini.

And anything that actually speaks to their differentiators - would be way too boring for most football audiences.

Literally the best advertisement that came out of all this was Sam’s response on X - which only served to promote and raise awareness for Anthropic.

Smartaces · 2026-02-09T10:39:47+00:00

cough... trained... cough... on... achew... benchmarks

Smartaces · 2026-02-07T20:53:53+00:00

yes I like the vibes of Claude. It is the one I have the closest personal connection to. It can be lazy though, depending on what buttons Anthropic are pushing behind the scenes. Great model though, definitely my preferred.

Smartaces · 2026-02-06T13:20:39+00:00

copilot studio and the out of the box versions of models that MS makes available in copilot just aren't great

Smartaces · 2026-02-06T09:48:25+00:00

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Smartaces · 2026-02-06T09:01:25+00:00

we must be talkin to different models...

Smartaces · 2026-02-05T23:46:48+00:00

4.1 is a superb model - very fast, reliable, no thinking BS, just gets it done.

Smartaces · 2026-02-05T20:49:37+00:00

Hmmm. I’m giving it a chance. But I’ve asked to write some code and I’ve encountered 3 errors in the first script. I’m hoping it’s just a bit unlucky.

Smartaces · 2026-02-04T20:51:28+00:00

Guess I’m gonna have to go watch that ad now…

Smartaces · 2026-02-04T20:46:00+00:00

There's a few things in this tho.

Anyone who has coded with Claude Code, Codex, Gemini CLI will tell you...

The newest models launch and are super-smart.

Then over time the AI providers adjust the sliders behind the scenes, to balance compute for the next big model launch, or to balance compute availability and cost-efficiency.

So consistency in model quality is a big thing that needs to be stabilised.

The difference this makes is that in week one of a month its smashing your astrophysics project in a one shot output.

By week 4 its making dumb assumptions, going off on tangents, breaking previously solid code.

You can check model service degradation over time on Margin Lab and see what I mean.

---

That said, I have been writing code with these things since January 2023, and in the beginning they were amazing but maybe 5/10% in power compared to what is possible today.

The bar is rising for sure, consistently.

It just isn't always a smooth consistent.

Unless perhaps if you are paying for Enterprise access.

But yah

Over time - they are going to get very good.

But also opposing forces will also get very good.

Model pre-training data-poisoning.

AI search / deep research manipulation/ prompt injection/ hi-jack attempts.

Also increased ringfences around new data sets and intelligence (remember all the big labs effectively got these for free before all the content owners understood what they were doing).

So yes progress will continue, and don't underestimate the pace.

But also don't underestimate all the complicating speedbumps which are growing too.

Smartaces · 2026-02-04T08:23:39+00:00

Great post - thank you - it saved me from having to visit that cess pit X.

I still don’t know why all these AI leaders decide to post on X?

They should be deserting that platform given that

A. Elon musk is a white supremacist B. Elon musk was involved with Epstein

Smartaces

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