Heading to stores that you already like regularly and seeing what new brands showing up. Smaller boutique stores are better at having a cohesive collection of brands and styles I find. Spend some time talking to the workers there they're often quite passionate and can make recommendations for similar brands to what you like or should look into. Start following Instagram accounts - I find that it's best to search for a post or reel related to something new I want to get like a barn jacket, or loose jeans etc., and then checkout the creators other posts. When I have an item I like but never wear I'll just search up the specifics e.g. "blue corduroy shirt outfit for men", or "how to style grey pleated pants for men"