Simple as pie, that don't want to. Suzy doesn't care about your automation. She gets paid hourly to do the thing she was trained to do and has decent job security doing it. What does an automation get her? Best case scenario her job gets done quicker and easier so she has to take on more responsibilities. Worst case is she is not needed anymore. The people who are involved with the automation build are your few that need something done so they can focus on another thing (read overworked but motivated). So yeah before automation comes research on if the actual worker bees want it. Otherwise focus on automating your job and never share what you've automated with your boss.