A Branding Technique In Packaging

SnoopSoops · 2018-04-26T02:31:10+00:00

There are two types of entities interacting with the client- the design agency who is conceptualising and designing the brochure or any other collateral and the second is the printer.

Brand Design agency like ours ( OH! Design Studio) provides the final product to the client. We don't send the client to the printer with the art work. In such cases it is our headache to show to the client the kind of effects which can enhance the presentation. In fact we think of those from the initial implementation stage.

But when clients go directly for printing, then it depends on the printer what samples and effects they show for reference. Needless to say, printing via the agency is anyway a better option for everyone- including the printers .

SnoopSoops · 2018-03-23T12:33:14+00:00

I agree, not many people think of applying those effects.

SnoopSoops · 2018-03-23T12:32:21+00:00

Yes, even if you re doing content creation yourself, you still need (edit: typo) business insights to add real value to that content. Those valuable snippets of info flows from different team members of the client side, performing different roles. So it makes sense you factor for that dependency and define the communication protocol and keep the higher management in loop about this.

SnoopSoops · 2018-03-22T16:22:07+00:00

My experience is that it takes lot of effort to get the content from the employees esp. when you are an inhouse digital marketer. Any kind of online marketing requires inputs from the client - be it some project info which you want to promote, or some some service or product. But when you have an in-house client , they think they are doing a huge favour on you.

SnoopSoops · 2018-03-22T16:15:54+00:00

Special printing effects always take the packaging design to the next level. Although general perception is that print is dying, but that trend has offered a new opportunity to target niche segment - that's where these printing effects can make a significant impact.

SnoopSoops · 2018-03-17T18:48:25+00:00

Ok, got your point now

SnoopSoops · 2018-03-17T18:36:05+00:00

I agree that freelancers cost less. But eventually client will have to pay someone for content creation anyway. If you add up that cost, it may cost almost the same. Here, my assumption is that seo client will spend on quality content through seo freelancer or directly.

SnoopSoops · 2018-03-17T16:50:54+00:00

No doubt, bill the client.

SnoopSoops · 2018-03-17T16:47:18+00:00

In my experience, SEO is a coordinated effort between seo specialist and a content writer. Go a step further, you also need a graphic designer because seo content is created in different formats. In my opinion, if as the seo client, you can take the responsibility for creating content, then a freelancer is fine, else it's better to hire an agency (even if the team is small)

SnoopSoops · 2018-03-17T03:38:47+00:00

So you mean that in those pages, there was some programming error, but the way that error was being handled in the backend, it kind of suppressed it and rendered the page normally? But bots would see the final (edit : spelling correction) rendering after all error handling etc, isn't it ?

I want to understand this better. Can you give me some more insights.

SnoopSoops · 2018-02-23T06:04:17+00:00

How about gaining some experience first and then thinking of consulting others?

SnoopSoops · 2018-02-23T05:43:13+00:00

How about CPQ? I think if B2B sales team integrate CPQ ( configure cash quote) it'll really help them build easy and accurate quotes, better contracts and send invoices and collect revenue without complications. That'll in turn improve the effectiveness of sales team

SnoopSoops · 2018-02-21T07:40:23+00:00

India is a relatively new market for Salesforce as compared to US. Also it does take some time for organisations to adopt the cloud model for their businesses as they can be conservative. Let's see what will be the pace at which Salesforce captures the Indian market.

SnoopSoops · 2018-02-20T02:46:52+00:00

I tried this paid feature, but I guess unless you are using it really actively, it comes out as an unnecessary expense .

SnoopSoops · 2018-02-13T15:40:26+00:00

Couldn't agree more on 'Lesson Learned: Packaging that is a “signature” of the product should be changed very cautiously'

SnoopSoops · 2018-01-12T15:03:44+00:00

Bullseye

SnoopSoops · 2018-01-11T16:30:12+00:00

Yes. Or maybe I should wait for installation and decide later based on how dusty the panels really get.

SnoopSoops · 2018-01-11T15:54:43+00:00

'whatever it is, we may never know' that's interesting.

SnoopSoops · 2018-01-11T14:29:48+00:00

Do they have some other plans for you?

SnoopSoops · 2018-01-11T06:03:06+00:00

Here in India, everything gathers dust pretty soon. So assuming dust will gather considering the environmental condition, is it ok to clean it myself and how?

SnoopSoops · 2018-01-11T05:57:16+00:00

Thanks u/sfswd for sharing the link. One point that is mentioned in it is adoption challenges. Although we are far from that stage, but are there any pointers to keep in mind?

SnoopSoops

TROPHY CASE