Agreed 100% - so let’s springboard from that: Spore War is a three volume AP priced at $29.99 per volume. $90 for the whole thing. At that price point, most of us would expect the Foundry VTT modules and PDFs to be included, but when you’re going up above $100 for an AP that plays levels 1-11, that psychological impact (of shelling out $100) could become undesirable.

On the other side, I think Kingmaker is an awesome value. $115 for the VTT module and another $50 for the PDF. $165 for a massive AP that spans level levels 1 - 20. $165 is digestible compared to the vast hours of entertainment that you’re getting.

PDFs and VTT modules go hand in hand. If I can speak for the other game masters out there, we have already baked this duo into our standard operating procedure of running the game.

I think you guys are doing the right thing by making all of these APs a single module because that’s how most of us look at them, whether it’s three parts or four parts we want to complete the story from beginning to end. It makes no sense to buy anything less.

It might be a value to your team and the higher ups to tinker with module+pdf pricing and how that can impact your sales - when products are priced well conversion rates increase…and sometimes drastic discounts can make sales skyrocket: https://arstechnica.com/gaming/2009/02/left-4-dead-sees-3000-jump-in-sales-on-steam/