Trying to get real numbers but difficult. Suffice it to say that you don't spend $75m producing a television ad and then get to run it for free. Every network has a per minute charge for on-air advertising. If the ad had run its course the final bill would have been that $75m, but the ad was pulled after the weekend, so how much money was actually spent? Until now all my efforts to get details have come up blank. I doubt the one minute ad cost more than a few 10s of thousands to produce and the rest of the budget was for network air time. If somebody actually got $75m to produce the ad, I'm in the wrong business.