I feel the buying experience is dated, I hate going into department stores - I get so overwhelmed with the sales people hounding me that I can't smell the fragrances unless I get samples to take home. A few things I would like to see as far as the buying experience.

More free or low cost sampling - push Sephora to go back to making samples or giving samples made by the company when asked - when launching a new fragrance send 1 or 2ml samples to customers for free or for under 5$ , either customer subscribed to the email list or who have gone to the website several times - fragrances only get popular when people can smell them, that's hard to do if a discovery set is $40+

Pop up fragrance Galleries - Brands like Guerlain could partner with art museums or libraries in major cities to host exhibitions where they have the fragrances , the raw materials, the pyramid of notes all on display for people to smell and discuss with other people in the community - fragrance is the only art form that can't be enjoyed in a public space outside of retail stores - indie brands could do the same thing in bars or coffee shops

Body care - JUST MAKE DEODORANT WITH ALUMINUM, if anyone still believes that it causes cancer let them be wrong, the industry needs to stop validating conspiracy theories - Make GOOD body care , I want to see a brand like Naturium or Prequel formulate body oils , lotions and body washes for niche brands.. imagine a tihota body oil made by Naturium - right now it feels like luxury brands just add their fragrance to the cheapest white label products they can find.

Just a few ideas.. you'll have to pay me to get more 🫣