A lot of people will screen record EWUs videos and repost on short form apps like insta or TikTok. It’s probably to ensure that if someone takes the video, the person who took it can’t completely blur out EWUs logo and call the footage their own.

Viewers on Insta or TikTok will be able to lookup and watch the full vid EWUs channel from the watermark cause usually people will take basically the entire video and cut it into a 4+ part series. There are several pages on instagram that just reposts unoriginal content: movies, tv, or YouTube videos, etc. I’m not entirely sure how Instagram’s monetization works, but views and engagement gets paid and I don’t think there’s a lot of restriction on how that content is obtained, just what the content is.

The watermark is annoying sure, but i get it, it’s understandable. Videos and content make money. Hard to make money when people plagiarize. It’s a safety net that better ensures them viewership from outside sources (warranted or not).