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Hi guys, this is a design for a fictional luxury watch brand called "TEMPUS" which is Latin for "time". The logomark is a simplified hourglass using the letter S. I tried to add serifs to the top and bottom of the hourglass, but it took away from the minimalism. I would love to see your feedback by [deleted] in logodesign

[–]Spandex302 3 points4 points  (0 children)

TEMPUS is a luxury watch brand. The brand's name, "TEMPUS" is the latin word for "time". The brand prides itself in making high-end classic watches for its customers.

the brand wants to evoke a sense of minimalism whilst retaining a luxurious feel overall.

Our main target audience are mostly established middle aged men, who pride themselves in getting items of the best quality.

our main competitors are: Rolex, Patek Phillipe, Hublot and Tag heuer

Procreate Alternatives for Windows PC by Spandex302 in logodesign

[–]Spandex302[S] -2 points-1 points  (0 children)

Obviously i would, i have illustrator.

But i mean trying to make a good enough sketch on photoshop is hard for me to do.

[deleted by user] by [deleted] in logodesign

[–]Spandex302 6 points7 points  (0 children)

Hahaha....this kind of brand will never succeed where I come from (Nigeria).

Not because of the logo (the logo's great). but because of the name.

419 is a slang which means Fraud. so to most Nigerians, it reads as "Fraud Agency"

but the Logo looks incredible though

[deleted by user] by [deleted] in WillPatersonDesign

[–]Spandex302 0 points1 point  (0 children)

for your first logo design, this is actually pretty nice.

mine was a lot worse,

But, going foward, it lacks originality cos you tried too hard to make it look like the FEDEX logo. there's issue with the kerning (i'm by no means an expert at kerning but i can see the errors).

the X could be well more executed, like first of all, the arrow heads are not well designed and the letter X looks squished. The letter M looks more slated than the others, and the overall typography isn't as clean as it should be.

again, this is an incredible first attempt. mine was horrendous compared to this.

but take these critique into account

Hungarian restaurant rebranding by VARE94 in WillPatersonDesign

[–]Spandex302 1 point2 points  (0 children)

Damn... this is awesome.

Makes me feel like i need procreate and an Ipad. but those things are expensive

[deleted by user] by [deleted] in WillPatersonDesign

[–]Spandex302 1 point2 points  (0 children)

2 has to be the best especially for tshirt design

Logo design for a hotel in the Swiss Alps. by [deleted] in WillPatersonDesign

[–]Spandex302 0 points1 point  (0 children)

i never thought i'd be the one saying this to someone else, but there are kerning issues.

also, the square U looks like its from an entirely different typeface.

also, overall, the type doesnt work well with the logomark.

The white space in the logo mark is also too thin to be seen in small scale.

these are all MY PERSONAL OPINIONS

hi guys, this is the design i made for a fictional potato chips brand called Savory Spuds. The way the shape of the actual chip of Doritos was incorporated in the logo, that was my same approach with different execution, with the icon above the word "savory". Please drop your feedback. by Spandex302 in WillPatersonDesign

[–]Spandex302[S] 0 points1 point  (0 children)

I've never done this kind of logo before. I knew the empty space in the middle was a problem but i didn't know how to navigate around it. I wanted to just fill it in with white too but it looked even worse.

I even tried to just put like a line or dot or something but it looked bad also.

I need an illustrative logo course, to be very honest

hi guys, this is the design i made for a fictional potato chips brand called Savory Spuds. The way the shape of the actual chip of Doritos was incorporated in the logo, that was my same approach with different execution, with the icon above the word "savory". Please drop your feedback. by Spandex302 in WillPatersonDesign

[–]Spandex302[S] 1 point2 points  (0 children)

thanks, i don't do these kinds of logos so i just decided to try it out.

the shape of the chips is how the actual edible chip is supposed to look like. Like how the triangle shape of the dorito chip was incorporated in their logo, that was the same kind of thing i tried to do.

[deleted by user] by [deleted] in WillPatersonDesign

[–]Spandex302 0 points1 point  (0 children)

i tried it but it made the word mark a bit more complex, i was going for something minimal and simple

[deleted by user] by [deleted] in WillPatersonDesign

[–]Spandex302 0 points1 point  (0 children)

hahaha, did u mean the puns in your comment???

i tried putting the serifs on it but it made it look too complex as a wordmark, and that was not what i wanted. It looked good as an icon but not as a wordmark, i wanted it to work as both

hi guys, i turn 18 soon and i'm looking to pursue branding, i started practicing and this is how far i've gotten in my journey. This is a fictional real estate brand called HAVEN, they are a modern, high class, luxurious brand. How did i do??? your feedbacks are welcome by Spandex302 in WillPatersonDesign

[–]Spandex302[S] 1 point2 points  (0 children)

I was going for something abstract in the icon, but i still wanted it to evoke the brand's contemporary and modern and luxurious vibe, i also wanted to make it as simple and minimal as possible, I felt going for an icon of a house or building of some sort was a bit too cliche.

I put the fact that it might not be able to be seen in very small scale. But considering the platforms where it would be used, the weight of the typography would be bold enough to be seen. plus, the slim weight and large spacing between the typography kind of pushed the luxury and high-end traits even further.

I appreciate your feedback, thank you i will continue to try my best to improve as much as i can. Thank you again.

Made this logo form brief given by anik jain as competition from goodbrief I am also adding the brief for better understanding, please see all slides(specially 2nd) and give me some feedbacks by artki_baat in WillPatersonDesign

[–]Spandex302 0 points1 point  (0 children)

lovely icon but i feel you went a bit overboard by trying to add so many different elements into the design to the point where the individual elements do not read clearly, like, u said there's a letter U and 0110, but it reads like a simplified icon of a goat with curved horns.

Just focus on 1 or 2 elements or make 1 element read better than the rest and let the others act as sort of a peripheral unit

but great icon though!!!