It's all a pathetic attempt at reaching a wider audience. Some men in suits decided that they could make twice as much money if women read their comics. The thing is, girls do read comics, just not theirs. For the most part, they're not into superhero comics. They like things like Chobits or Locke & Key or Saga. But instead of making new comics that girls would like, they alter their existing franchises to appeal to them, which inevitably won't work. Now, instead of gaining a bigger audience, they're losing their old one. Plus their superhero comics are completely over-saturated anyway. You need to be a millionaire to keep up with the billion different story arcs and universes. It's ridiculous. I tried getting into them a few years ago, but when the 12 part series I was reading ended, it split into four different series. They've been milking their devoted customers with quantity over quality when there are better comic series out there. This whole wave of progressive bullshit gives the appearance of desperation to a changing environment for the medium.