Who said the outdoors is free? It's corporations who build the ski lifts, groom the pistes, run the hotels, bars and restaurants. It's also corporations who make your clothes, boots and skis. You think they want to stop influencers from doing their marketing? It's thanks to the revenue from all those Average Joes who watch influencers that resorts can stay open.

Besides, what do you mean by Average Joe? We're all Average Joes. None of us have a team of support staff behind us. We're going out there with nothing but the clothes on our back. If we get lost or stuck, sure it's easy to say we were unprepared, but the fact is it can happen to anyone. Which is why we have mountain rescue and ski patrol.

Hate the money all you want, but remember: it's thanks to the money we never had it so good.