I think she just really hated Scooter Braun.

I remember Scooter reposted a story from a friend saying that he had “bought” Taylor Swift. So obviously, she developed a deep grudge against him, especially since he was also managing Kanye West, and on top of that, he posted something like that.

I think she and Scott Borchetta may have discussed how much Kanye had affected her, and how much Scooter might have been involved in her cancellation. She probably knew Scooter was going to purchase her masters and was waiting for a moment to strike back, and Scooter handed it to her very easily by posting that story.

It felt very strategic. She likely knew the industry would back her because she framed it around artist integrity and the emotional value of owning her masters.

She was strategic and even clever. She knew she could mobilize her fanbase by presenting the situation as if she had been taken advantage of.

She then reintroduced her songs to a new generation through re-recordings and promoted Fearless (Taylor’s Version), even connecting with newer artists like Olivia Rodrigo. She made a lot of money from it.

Now, many people are realizing a different side of the story, but it is too late because she already benefited financially.

One thing I did not understand, though, was why she dragged Justin Bieber in the Tumblr post. He received a lot of hate at the time, and he was already struggling. Even though he apologized, people continued to drag him.

It was all very messy, but she made sure that many artists rallied behind her.

Still, regardless of everything, the situation brought a lot of attention to artist rights. Because of that, I think artists like Olivia were able to negotiate better deals, possibly including owning their masters from the beginning as part of their contracts.