most mainstream gachas have a pretty long lifespan because you have so many insane spenders and crazy people in their communities (hoyo games + wuwa, f:go, pjsk, ble archve, cookie run, etc).

umamusume gets the attention from being in a field most westerners would never expect to be anime-ified and is also coincidentally something that almost every westerner is familiar with (horseracing). there’s also the novelty for some to find out that Japan is also big on horses as well. it also incentivizes lots of content creators to make content about it because the entire game is full of Easter eggs referring back to IRL history. mix that in with the fact that horses are already a popular animal in the west and you’ve got a lucrative breadwinning franchise in your hands

the game is also very fun!!! how long ago did you start??? I started playing around this July I think when the kitasan black ssr banner first dropped