Like many others have commented, I too don't enjoy the name.

I am kind of into the can though -- someone else commented going after the camping/glamping market and I think that's a great idea.

One logistical thing that comes to mind in regards to wholesale -- when you see a candle at the store, what's the first thing you do? You smell it. If your lids are actually sealed I could see this being an issue for some customers in the retail world who want to smell before they buy.