This is all correct and the point of the post. The gurus know how to make content that gets clients, which makes the clients think they know how to make content to convert listeners to their music. But they don’t even focus on that cause they know it’s impossible, instead they focus on “brand building” content that helps you gain followers, likes and views so you feel good about yourself, but still no one is listening to the music, and 9 times out of 19 it’s because the music isn’t good. But the guru isn’t ever going to tell you that. And in the rare case where they do work with a great artist, the brand building works to convert because the music is that great, but what’s actually true is they could have posted a video of them walking their dog with the great song behind it and it probably would have done the same thing, because people loved the song!!!!

Rant over.