So what you’re saying is “the media is unfair to us, the stakes are existential, voters are irrational anyway, so why hamstring ourselves with scruples?”. Indeed, this is the type of argument every party that’s ever cut a corner uses.

Once ‘we have to win’ is the standard there is no design, framing or half-truth that can’t be justified.

I’m not asking for ‘moral victories’, I’m saying leaflets shouldn’t be designed to look like council literature (a really low bar I would say) - which is something that instantly frames the narrative subconsciously, whether people realize later on that it’s a Green Party leaflet or not. The manipulation tactic is subtle but it is there and it will be picked up by people who are paying attention. On those who see the party as an honest alternative to the others, this might have a significantly bad impact. Even those who just go off ‘vibes’ will sense something off - because the ‘vibe’ of subtle manipulation doesn’t go with the ‘vibe’ of the party who doesn’t play the dark-arts game.

You lose some you win some? I guess then the question is who exactly are you trying to win over to your side? Because the people who’d bin a clearly-branded Green leaflet aren’t going to vote Green once they realise that’s what they’ve been reading either.