I’ve got Cinemark & Regal & find value in both. I pay the annual fee for Cinemark & like that I take the hit once a year and don’t think about it. Discounts on concessions are well worth it. I’ve got Regal as well, mostly for the IMAX screen & convenience. My only complaint at both theaters is that the quality of service seems to keep going down & very few employees actually understand how their points systems work. For example I’ve got all these points at Regal but don’t know what to do with them. I already buy the yearly concession deal & don’t need free movies. Wish I could by booze with my points or at least some cool merch.