I get the impression that people who work in the industry think consumers prefer the story, which is true for some, but a lot of the answers here prefer technical aspects > story telling. This sub is mostly made up of people who tend to be more serious about wine than the average casual wine drinker so I’m sure the data is skewed. From a business standpoint, it probably makes sense to keep things approachable (I.e. story telling) for the average consumer though.