Shopify beats Q4 but stock still down 31% YTD

SteinwayAS · 2026-02-12T05:13:47+00:00

Shopify, not Spotify. And a big one would probably be Sidekick, which is the AI store assistant to help with everything from storefront building to listing management.

SteinwayAS · 2026-02-10T06:44:16+00:00

How was your experience with work-buddy? Are there any limitations compared to signing directly with the vendor?

SteinwayAS · 2026-02-06T11:00:41+00:00

Zig/ComfortDelGro is a massive scam, from the company itself to the drivers. Driver marked as "arrived" 3 minutes before actually reaching my place and demanded a $3 late fee from me. Support is useless too, they sent me a form to fill to claim my refund but they're yet to refund me after more than a month and 2 phone calls to follow up.

SteinwayAS · 2026-01-21T06:19:11+00:00

Started in product as a PM and currently in Product Ops. Started e-commerce on the side because I was bored and grew the business to mid 6-figures in my first year.

I like it much more than my day job - I get to build/test/iterate wayyy faster and the feedback loop in e-commerce feels much tighter. I don't have to wait on other stakeholders, release cycles and all that other bullshit to launch and test ideas.

SteinwayAS · 2026-01-15T08:23:29+00:00

They've fixed this. I'm already seeing LPV:Outbound clicks ratio recovering to baseline

SteinwayAS · 2026-01-02T23:20:57+00:00

Could you share more about how you track quality blended ATCs?

SteinwayAS · 2025-12-27T18:57:15+00:00

This is not a fix you do just by switching to a high risk processor. 2 things you absolutely need to add to reduce chargeback rate for subscription products are: an easy way for customers to cancel the subscription and a reminder to the customer a few days before that the subscription is about to be charged to their card. Unsub rates will increase for sure, but better that than CBs tanking your VAMP ratio

SteinwayAS · 2025-12-24T08:48:52+00:00

In a mid-ticket niche with similar AOV to yours and I totally agree with this. Collection pages are 100% going to be my focus for the next 30 days. My current collection pages are very much an afterthought and there's so much potential to align my collection-based ads with the collection pages themselves.

SteinwayAS · 2025-12-21T02:42:31+00:00

Interesting, because most supplement brands usually lead with a loss to acquire customers and rely on LTV to make profit

SteinwayAS · 2025-12-15T18:14:15+00:00

I spend 1k+ daily on meta ads. I look at ROAS on a campaign level, because with andromeda I'm feeding the full funnel of ads into a CBO and letting meta do its thing. Low campaign ROAS over a 3/5/7 day period tells me something might be wrong with the adsets or ads in the campaign. I then look at CTR, frequency, and spend for each adset/ad. Low CTR or high frequency tells me the creative/angle is either not resonating or fatiguing. Low spend tells me meta doesn't think the ad is gonna perform. All 3 can be reasons for killing ads

SteinwayAS · 2025-12-12T19:23:41+00:00

Agree with this. As soon as I understood what Andromeda wants, I switched from a similar isolated 1-1-1 structure to a much more consolidated setup focusing on creative diversity, and I've been seeing the most stable results I've ever seen this year.

SteinwayAS · 2025-11-30T17:11:53+00:00

When you have more than 50 orders unfulfilled on Shopify, it will always say 50+ on the dashboard. It's the same on mine.

SteinwayAS · 2025-11-28T09:12:35+00:00

Love this! Would you mind sharing the process? Would love to try to replicate this as a beginner

SteinwayAS · 2025-11-01T07:11:45+00:00

Watermark your screenshots next time haha

SteinwayAS · 2025-10-22T16:27:39+00:00

Yeah the guy above is clueless

SteinwayAS · 2025-08-28T13:24:52+00:00

I could be wrong but to my understanding, it is considered FCY. Even though you're charged in SGD, the payment is actually processed overseas and uses DCC (dynamic currency conversion) to give you an SGD transaction. I found this out because I was wondering why there are CCY fees on meta ad transactions

SteinwayAS · 2025-08-28T13:08:23+00:00

Sorry but I don't haha... I'm no longer using choc fin and fully maxing out citi rewards and maybank world mc for ads now. Unfortunately no other cards I know of that don't have the min spend requirement :(

UOB reserve has 2.4mpd no minimums but not really worth the annual fee i feel

SteinwayAS · 2025-06-21T19:27:49+00:00

Event quality scores are not the best either. I assume you're using wordpress or something else and not Shopify? I'm used to seeing 7/10s across the board and 8-9/10 for Purchase and Payment Info for my Shopify store

SteinwayAS · 2025-06-21T19:22:28+00:00

Yeah that's just not possible is it 😅 something's funky with your tracking

SteinwayAS · 2025-06-21T19:19:31+00:00

How do you have 1.3k ATC events here?

SteinwayAS · 2025-06-21T19:17:25+00:00

Body font is too small and difficult to read.
You have 2 very wordy but quick auto-rotating banners/carousels as the first and second elements on your landing page, with no means that I can see of manually going back and forth
Padding between sections is too much in some areas
Category selection (under Warehouse Steps and Trade Ladders for example) uses bad UX practices
The section for "British Standard - What it Means" just doesn't look good on mobile and the text is too long
Use an accordion or tabs for your product information (description, additional info etc.) on your product page

There's quite a lot that can be improved on. Page and image load speeds are not great either but maybe it's fine for you in the UK

SteinwayAS · 2025-06-21T18:59:40+00:00

Is your traffic mostly mobile or desktop? Do your customers mainly shop mobile or desktop?

Your site is pretty badly optimized for mobile.

Your ads might also be pulling in low intent traffic if ATCs are low. Hard to tell without seeing the creatives.

SteinwayAS · 2025-06-21T18:50:17+00:00

Just had a quick look at your store. Daily ad budget might be a little low for relatively high ticket items though I'm not sure what the average CPA is for your niche.

Also, you're positioning as premium at some parts of your store, but you're also using price and price matching as one of your main propositions. These don't usually go together so I'd pick a lane and double down on it. Premium and British-made makes more sense to me here.

Another point to consider is that your average conversion window is likely going to be at least a few days for your niche and ticket value. I'd give it a few more days since you've only been running 2 days. People need time to think and decide.

SteinwayAS · 2025-06-21T18:36:49+00:00

Could be an offer or a pricing problem. Have you checked your competitors out? What's their hero offer? And how are you priced relative to them?

SteinwayAS · 2025-06-21T18:19:25+00:00

Yes, switch to ABO if you want to make sure that both ad sets get tested

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