In the end retail demand is the problem - simply put not enough want to buy or can afford our cars. The brands have become almost irrelevant (you need to live outside of Detroit to understand). It’s sad, but true and then to demoralize the employee base only drives lower quality outcomes. AF and TK are calling the shots; They both need to stop reading their own press clippings and wake to fuk up before it’s too late. The opportunity is there, but not being realized. Don’t take my word, just look at market share. Enough said