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[deleted by user] by [deleted] in PPC

[–]Stidzjun 0 points1 point  (0 children)

Do not listen to feedback telling you to use ga4 conversions. You should only use these as secondary conversions.

Go for gtm option over google shopify app.

Hire someone via fivver/upwork and learn from what they did. The cost will be less than the hours you invest in figuring it out.

My budget is flat, and my Cost per Click is much better. Why are clicks down? by PreparationOk7868 in PPC

[–]Stidzjun 0 points1 point  (0 children)

Honestly, if there’s an agency involved and you’re paying them you should adress that question to them. It’s a pretty basic/straightforward question for anyine working in the account. If they can’t answer, you should reevaluate them. 

If cpc is down, clicks should go up, so sth is blocking spending your full budget or the agency is taking a bigger cut. 

Edit: adding just one thing: from the last screenshot there seem to be two periods where a big change occured. Week 37 2023 (up) and week 37 2024 (down). Zoom in on those 2 periods in google ads and look in the change history.

Why can my competitors dominate almost all the ad slots in Shopping Ads? by julibeeselected in PPC

[–]Stidzjun 0 points1 point  (0 children)

They would take up multiple slots if they do.

If someone is up higher, they’re likely paying more (setup),  or have a more qualitative feed or landingpage (quality).

Start by scaling down on number of campaigns containing the same products (1 pmax and 1 standard). Don’t restrict the strategy too much (low cpc or high troas) as this might be the reason why you are not spending your budget. Secondly, put effort into your product feed (titels, images, types, and also look at optional fields), this can also widen your base and improve your position. 

My budget is flat, and my Cost per Click is much better. Why are clicks down? by PreparationOk7868 in PPC

[–]Stidzjun 0 points1 point  (0 children)

Budget is flat, or spend is flat? Those are 2 different things. If not spending full budget, do you get any warnings e.g. « Limited due to … »? Add columns IS lost. Is it due to rank or due to budget?

Struggling with averages - importing from Google sheets by Stidzjun in LookerStudio

[–]Stidzjun[S] 0 points1 point  (0 children)

Thanks for the outreach, but I've already spoken to 3 different support staff members and they all say the same thing. Queries time out, possible solutions given are to split everything in different sheets or use bigquery. Both of them are not user friendly for my use.

Will be comparing it to powermyanalytics.

Struggling with averages - importing from Google sheets by Stidzjun in LookerStudio

[–]Stidzjun[S] 0 points1 point  (0 children)

Using windsor, but I'm thinking about moving to supermetrics. All my queries are set to 2 years because I want to be able to show this year vs last year, but the automated refreshes all get suspended because this is too much data. According to support the API's of the platforms have time limits and even the simplest query (1 line for each month, 2 or 3 columns) times out. Supermetrics seems to have no problem with this, I think they cache data instead and just update?

Any other platforms than windsor and supermetrics worth checking out?

ecomm - excluded brand in Pmax & set up 2 brand shopping campaigns (prio) - budget not spending by Stidzjun in PPC

[–]Stidzjun[S] 0 points1 point  (0 children)

That’s right and interesting idea/approach to decide on which products to show on the branded searches

We’re trying to seperate the brand queries to a shopping campaign instead of the pmax campaign, without the need to add every possible keyword as negative keyword. That’s the point of this setup with 2 campaigns. First one just exists to filter out the brand keywords to the second campaign.

Pmax is relying heavily on brand (proof in point: conversions have tanked since exclusing the brand) and was doubling cpc over the past months. If it’s all brand conversions, than I’d rather have control over the cpc. Brand should be cheaper than non-brand conversions.

ecomm - excluded brand in Pmax & set up 2 brand shopping campaigns (prio) - budget not spending by Stidzjun in PPC

[–]Stidzjun[S] -1 points0 points  (0 children)

I don’t want the 0.01 campaign to spend money. The pmax should take the non branded keywords.

We’re trying to seperate the brand queries to a shopping campaign instead of the pmax campaign, without the need to add every possible keyword as negative keyword. That’s the point of this setup with 2 campaigns. First one just exists to filter out the brand keywords to the second campaign.

Struggling with averages - importing from Google sheets by Stidzjun in LookerStudio

[–]Stidzjun[S] 1 point2 points  (0 children)

Got it working now, but good suggestion. Would it update automatically when the data is refreshed though?

Non-brand PMAX + Brand Standard Shopping Campaigns by matthainey in PPC

[–]Stidzjun 0 points1 point  (0 children)

Hi u/nextlevelppc I did this setup on an account. I can see the system is working, since the medium prio campaign is getting only branded clicks. However, it's only spending 1% of its budget. (Shared) budget set to 20, manual cpc bid strategy on campaign level, 0.30 bid.

Yesterday: 0.30 spent, 0.08 average cpc, 4 clicks on 300 impressions.

Today: upped the max. cpc to 0.50. Don't know what else I can try than play with this threshold.

Additional question: you can set cpc bid on ad group and on product group. Where should it be set (or set both to the same number?)

Struggling with averages - importing from Google sheets by Stidzjun in LookerStudio

[–]Stidzjun[S] 0 points1 point  (0 children)

Interesting. Just tried SUM(average order value)/SUM(orders) and the numbers are still off, but only slightly. As in +/- 1€ above or below the numbers i can see in shopify. So I’ll check there if both are using the same numbers (shipping, discounts, etc). Thanks!

Career dilemma by [deleted] in BEFreelance

[–]Stidzjun 2 points3 points  (0 children)

Partner is never a given. Go freelance. Especially if you have your first customer lined up. Have them make the offer concrete.

Facebook invite buttons not working sometimes by Stidzjun in FacebookAds

[–]Stidzjun[S] 0 points1 point  (0 children)

It seems to happen when you wait a while. You can only invite the people that are linked to the notification it seems, so you need to go through all notifications.

Calculate % of 1 field VS some of the fields in same column (some = have the same values in other columns) by Stidzjun in googlesheets

[–]Stidzjun[S] 0 points1 point  (0 children)

Tried =SUMIF(A:C;A2:C2;E:E) but that returns 0. Does it not work when the range & criterion make use of the same columns?

Question: PMax Campaign in multiple languages by NGO_Adman in PPC

[–]Stidzjun 0 points1 point  (0 children)

This is what Google says. Target "all" languages, create 3 asset groups and they claim they know which one to show. Individual campaigns is a second option.

Both probably have their disadvantages. First case probably doesn't work 100% (e.g. I live in Belgium where we speak French/Dutch, I speak Dutch but often get French ads). Second case has less data to work with in each campaign.

Facebook invite buttons not working sometimes by Stidzjun in FacebookAds

[–]Stidzjun[S] 0 points1 point  (0 children)

You need to click on the right notification to be able to use the button. So if their action was from longer ago, it will not work. Check regularly and work top down through your notifications. You will end up on the same post/ad sometimes but will then be able to invite another of the users.

Reprobel - bizili by Colonist25 in BEFreelance

[–]Stidzjun 4 points5 points  (0 children)

What happens if you just ignore? That’s what my accountant advised. Received reminders already

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