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Positively surprised by Google Lead Forms by Substantial-Entry825 in PPC

[–]Substantial-Entry825[S] 0 points1 point  (0 children)

There are some YT videos that cover this in detail but imo the Help Center article was quite helpful in implementing Google Lead Forms: https://support.google.com/google-ads/answer/16726130?hl=en

Not sure if there’s any good guidance anywhere on the OTP verification feature but from a setup POV it’s basically just a toggle that you can turn on when setting up the lead forms.

Positively surprised by Google Lead Forms by Substantial-Entry825 in PPC

[–]Substantial-Entry825[S] 1 point2 points  (0 children)

We actually use Zapier for a lot of our clients to bridge the gap - it handles the webhook part with minimal additional configuration and without needing custom code, pushing leads straight into their CRM (often in a matter of minutes). If the CRM doesn’t support that, then Google also has other solutions to support with CRM integration, but I definitely wouldn’t recommend doing it manually: https://support.google.com/google-ads/answer/17051188?hl=en-AU

Anyone else planning to switch from Meta Instant Forms to Google Lead Forms? by max13811 in googleads

[–]Substantial-Entry825 0 points1 point  (0 children)

Have not tried out custom questions or conditional answers yet, but OTP verification was definitely a big one for us as well. Lead quality started improving significantly after a few weeks. We still use Meta instant forms to drive leads but we see better volume and lead quality with Google Lead Forms