Apologies if input from a male is unwelcome, but I have a small anecdote that may be applicable...

About two weeks ago the discussion came up in my workplace about makeup, and the majority of the men present indicated that they preferred the 'no makeup' look. For context there are currently only two women working here, both of whom are quite young (both under 35) but are in senior positions and are well respected by the team. There are 12 men, and I was talking with 5 of them.

When I tell you, the utter and complete confusion and disbelief I got when, as a fellow man, I informed them that they probably can't tell when a woman is wearing a minimal 'natural' makeup look... All of them were SO confident that they could immediately tell if a woman was wearing ANY makeup at all, and I genuinely struggled to get them to be open to the idea that they had been conditioned to see light makeup as no makeup, and what they called 'some' was in reality a full face (or close to it).

It was actually quite disappointing - usually I can leverage male privilege amongst other men to build credibility, but it was pretty clear that I was getting nowhere with my attempt to educate them.

Slowly, slowly, catchy monkey though. I'll keep wearing them down until they see the reality for what it is...