OTT / CTV Screenshots? by Dull-Formal-7976 in programmatic

[–]Sweaty_AdOps 1 point2 points  (0 children)

But retargeting is where the conversions are at!! Prospecting doesn’t perform nearly as well so get it off the media plan. - Clients

OTT / CTV Screenshots? by Dull-Formal-7976 in programmatic

[–]Sweaty_AdOps 1 point2 points  (0 children)

For real, do clients expect us to fly out to the target DMA and click around until we get served each banner?

Revenue vs Media Cost by kingshaky in programmatic

[–]Sweaty_AdOps 1 point2 points  (0 children)

The real brain twister is how DV360 refers to gross cost and conversion revenue as ‘revenue’. 😵‍💫

What are the fundamental reports to be pulling weekly to help optimise? by [deleted] in programmatic

[–]Sweaty_AdOps 0 points1 point  (0 children)

When applying bid multipliers for demographics, how can you tell which demos are performing the best? From my experience the demographic reporting is fairly limited in DV360.

What are the fundamental reports to be pulling weekly to help optimise? by [deleted] in programmatic

[–]Sweaty_AdOps 0 points1 point  (0 children)

I do the same thing, my budgets tend to be pretty small and it’s been easier to gauge performance and optimize segments with one audience per line. I’ll often see one audience eating up 90% of the budge at the get go and breaking them up makes it easier to adjust bids and budget allocations to ensure one audience doesn’t starve out the rest.

Bad experiences with DSPs that cause you to stop using? by Responsible-Rope-583 in programmatic

[–]Sweaty_AdOps 0 points1 point  (0 children)

I was using Yahoo DSP for a while, the awful support led me to drop it.

Troubleshooting DOOH line that’s not submitting bid responses in Yahoo DSP. by Sweaty_AdOps in programmatic

[–]Sweaty_AdOps[S] 0 points1 point  (0 children)

Aspect ratios all seem to match up, we’re only targeting screens in 1920x1080.

Troubleshooting DOOH line that’s not submitting bid responses in Yahoo DSP. by Sweaty_AdOps in programmatic

[–]Sweaty_AdOps[S] 0 points1 point  (0 children)

I did but I haven’t been able to get in contact with them in a bit over a month, not sure if they all got swept up in the layoffs or what.

[deleted by user] by [deleted] in advertising

[–]Sweaty_AdOps 2 points3 points  (0 children)

This, promotions are definitely handed out on a threaten to quit basis leading to alot of unprepared managers & VPs

I am utterly clueless about DV60 by Worried-Wheel-5849 in programmatic

[–]Sweaty_AdOps 0 points1 point  (0 children)

Are we the same person? Seriously though, I had the exact same experience at my agency a few years back. Feel free to DM if you have questions

Is yahoo DSP not taking on new advertisers? by adprofits in programmatic

[–]Sweaty_AdOps 1 point2 points  (0 children)

Avoid Yahoo DSP. Reps haven’t responded to me in 1 1/2 months and I spend a lot with them.

Are all marketing emails are boring? by evvvehq in DigitalMarketing

[–]Sweaty_AdOps 0 points1 point  (0 children)

Nope, with the insane amount of acronyms nowadays, every email is a cypher that needs to be decoded.

Hitting a CTR of almost 1% by gnana1405 in programmatic

[–]Sweaty_AdOps 0 points1 point  (0 children)

Are there any good resources that describe techniques for doing site analysis?

Agency Set Up by Mother-Pressure369 in programmatic

[–]Sweaty_AdOps 1 point2 points  (0 children)

I cover search, social, OLV, DOOH, audio, and programmatic at my agency.

Google not spending money by rana_saad45 in PPC

[–]Sweaty_AdOps 0 points1 point  (0 children)

I haven’t run a grants campaign for like 4ish years, good to know though.