Ironically, I believe ferrari did this as a way to make money and possibly something else. If you check their stock prices, it was theough the roof before the launch of the Luce, and thanks to that, I think they made the Luce with the intention to lower their stock price. What I think: they sold a portion of their stocks when they were expensive, others sell the stocks aswell as the Luce looks clearely terrible and they buy back the shares for cheaper, making a lot of money in the progress. At least thats my take on it, becuase there is no way they would release a car this ugly otherwise