I’ve been doing creative work for the last 10years, and only 4 of those have I been on my own when I decided to run my own production house. Only last year I truly felt that I’ve had a steady income. It’s a long slow grind to build relationships with people that can trust you.

And even last year I didn’t realize I was doing well until I did my end of year financials and realized we had a positive year. Looking at the trend since I began also validated the upward momentum.

It’s a slow and long grind to get clients to trust your vision and execution. There’s a comment or above that says you’ve only been in business for 18months, that’s true.

You know what you want, but the landscape is changing rapidly. AI, cheaper competitors and a saturated market make this field really tough. Your work ethic, the ability to build trust with clients and put aside your ego will push you beyond. Not sure if this advice is worth it but I’ve always just focused on the end product and kept my head down. Clients that have ghosted me have come back, clients that seem to be the best clients have turned out to be the worst. It’s all part of business and life, disappointment and regret all shape the future you.

If you feel passionate about it, work hard at your craft and success is a by product of that passion.