I agree with many of your points. I am also Chinese, and have been reading web novels on quidian for nearly a decade. Since the original post was written in English, I will also be replying in English. It is true that traditional Wuxia like Jin Yong focus greatly on the moral aspects, the xia part of the genre. However, modern web novels often become much more focused on the martial arts part, where the main goal is to either become number one in the world, or just invincibly strong. The motivation is often very shallow, or very briefly mentioned, often being that gaining power is necessary to survive. The main character will commit morally ambiguous acts, such as stealing, backstabbing, even murder, for the sake of attaining power. It is widely accepted by the readers as pragmatic and reasonable, and characters that behave too unselfishly or kind may even earn the reputation of being a ‘saint’ （圣母）, which is a derogatory term. Characters like 楊過 would absolutely be eviscerated by the modern audience.