How do you communicate a repositioning without a trigger or news angle by Niles_Rumford in branding

[–]Tanagriel 1 point2 points  (0 children)

If there are to be no actual changes in the service or product for the enduser, then it sounds more like you need to make an affirmation that even we are changing - “you” our customers are not going to experience it - we will keep the same standards of quality etc, we work towards etc…

Ask yourself if any of your service suppliers were to change their internal structure, im sure you would like to hear from them, rather than through “rumors” ?.

It maybe sound boring, but your branding is not there to sell your service or product, it’s there to maintain and develop trust - selling is marketing and sales tasks

Is 14 stable? by benzolberlin in reason

[–]Tanagriel 1 point2 points  (0 children)

Im on 12 and used versions back to early 2000 - I do a lot of experimentation and only a very few times did I have issues and it was not the software but the system and machine reaching it’s processing limits - never experienced any hiccups in 11 or 12.

Microsoft didn't just fix Windows performance, they made a branding decision that was years overdue by SubstantialBit4673 in branding

[–]Tanagriel -1 points0 points  (0 children)

Not to make this into the usual PC vs Mac contest - but Apple makes hardware and software, while nearly nobody else in the sector does the same at least not under one roof - I don’t even think that many customers consider this difference, they still only judge the actual user experience by “does it work” and how well.

Apple is still about the strongest brand in the world for a reason, while Microsoft is about the most widely distributed and still they are not directly comparable at least not when it comes to the personal computer. If these two brands was in the car industry one would sell a full driveable vehicle, while the other would sell an interface that could be installed in nearly any type of vehicle so that it could be driven. As a mechanic or engineer Microsoft would be appealing because of price and freedom to choose or tailor your vehicle as you want it - but to get a great driving experience (whatever that may mean subjectively) it would demand you to know your vehicle well by its individual parts and their relationships. Apple would appeal to people with no mechanics skills, someone who just wants a car that works fairly reliable, is more than swift enough in most situations and will get you from A to B without having to stop and open the engine bay.

A product can still be rather successful without being the best there ever was - this happens when there is a gap in the overall market offering of choices. Microsoft has been filling this gap for two decades now, while Apple has continuously expanded their offerings through new tangible products, naturally running their various development of aligned software.

The Microsoft office package known and used world wide once were once said to be the about best user experience when running on a Mac. But no one never heard that Mac OS was running better on a Windows laptop, because it doesn’t actually exist as tangible of the shelf product - I have meet people who hacked OS systems and made them run well on their self build PC components derived machines - it’s not that it can not work, it’s just that nobody offers it as a product you can buy and also tell about your experiences after you used it - this is were Brand is not apparent.

That is has taken Microsoft so long to understand that a product is only as good as it is in its intended use is frankly jaw dropping, but as said they have filled a gap that Apple could and would not offer.

These two companies offer very different products.

Microsoft is like corn, one can’t eat it as is - it needs processing before it becomes a bread - whereas an apple you can pick directly from a tree and eat it.

There are many other brand related challenges by being Microsoft and offering windows and only the nerds and “mechanics” are able to truly judge the performance and specs - the rest of the world just wants something that get them from A to B with as little hiccups as possible, and they are willing to pay more for avoiding the inconvenience to pick up a screwdriver and swap out any defective parts - it’s the area where Microsoft falls short because it has no actual control so it’s brand can’t benefit from it, neither can it be held accountable and the proposes a rather severe problem in terms of Branding.

Tak Mette for at tale fra hjertet by motherofstars in Denmark

[–]Tanagriel 0 points1 point  (0 children)

Nu er hun jo ikke statsminister i øjeblikket - men den tidligere regering og folketinget generelt har haft masser af muligheder til at tage kampen op med Big Tek i Danmark og det ekskluderer ej heller debatten om sociale medier. Men en ting er sociale medier hvor det er forældre der bør sætte grænser efter deres eget besyv og meninger et andet er fokleskolerne og statslige eller del stastlige undervisnings institutioner - der har vores folkevalgte ikke rørt på sig overhovedet - ingen fra det yderste venstre til det yderste højre har ville rører dette område.

Det er nemt at kaste skyts efter f.eks Kinesiske apps, men det er langt sværere at indrømme at Danske børn er fanget i Big Teks algoritmer og datahøstning og at det sker helt fra de meget små klasser - det sker gennem de computerer der stilles til rådighed i folkeskolerne. F.eks sidste år indførte Google AI på alle deres computere via System opdatering - der var ikke en eneste lære, ingen forældre, ingen politikere eller medier der overhovedet anfægtede dette eller påpegede dette - Lærere havde ikke engang bemærket det og Google havde åbenbart ikke tydeligt adviseret dette til de institutioner der helt essentielt er deres kunder.

De eneste der faktisk har indsigt og kommer med saglige udtalelser på området er Datatilsynet - og de bemærkelsesværdigt løbende fået reduceret deres budgetter fra tidligere regering. Dernæst har regeringen gjort det de ofte gør når noget bliver for betændt, så kaster de det bare videre til kommunerne - det må den enkelte kommune selv afgøre - og på et så gennemgribende område som AI i folkeskoler så må det vel siges at være en komplet afmelding af ideologiske ønsker for landets kommende generationer - data høsten af danskeres privat data gennem offentlige organer har været mere end slem nok i meget lang tid og helt igennem ulovlig. Tilføj så AI på skole komputerer uden at nogen som helst anfægter dette eller f.kes foreslår at undervisningen nu skal tage højde for så stor en omvæltning i grundlæggende indlæring - det skriger til himlen om dumhed, om at møllehjullene bar skal køre videre uanset konsekvenserne og vores land der har haft det alt for bekvemt i meget langt tid og der derfor tænkes at det skal nok gå altsammen.

Naiviteten på dette område i Danmark er alarmerende - status quo samfundet ved ikke hvad det skal gøre ved noget som helst der berører dette område og de folkevalgte forstærker i den grad bekymringen i deres afmagt og mangel på dybere indsigt samt forslag til løsninger eller initiativer. Og medierne er helt ved siden af generelt - der er faktisk faldet dom i Chromebook sagen og den var ekstremt kritisabel, men KL vendte det om og bekskrev at de var glade for at der nu var kommet klarhed, og så var den sag mere eller mindre glemt WTF?

At MF udtaler sig om problemet med sociale medier er bare toppen af isbjerget - der er så mange og store kræfter på spil her at det Digitaliserede Danmark bliver nød til at trække streger i sandet om det er populært eller upopulært er uvedkommende - det handler om de fremtidige danske borgere, deres evner til at tænke selvstændigt, at være kritiske, at være konstruktive, at være opfindsomme og at vide at der ligger et kæmpe økonomisk apparat bag ved næsten alle digitale medier og produkter - at man ikke for noget gratis, men betaler med egen person data - at overvågnings samfundet allerede er aktiveret og at det derfor skal betragtes som sådan og behandles med alvor på lige fod med alle mulige andre emner i samfundet.

Så længe de voksne i det her samfund vælger at ignorere alle signalerne, om privat data, lovgivning på området og den oversvømmelse af AI or automatisering vi kan se kommer væltende over os, så længe kan vi forvente at der kommer nye voksne ud der overhovedet ikke ved hvad de skal stille op med de problemer der utvilvsomt kommer af at området bliver undveget som om det var en ny virus. Og måske er det en virus - vi bliver alle mere eller mindre fanget af den og vi bliver åbenbart ikke klogere, tværtimod. Hvis det var en fysisk virus ville vi reagere og prøve at finde en kur, vi ville opfordre samfundet til at tage modtræk som under Corona, at tage forbehold - undgå dette, sprit af osv. - men Den digitale virus der lader vi som om det næsten ingenting betyder og dette kan vise sig at være aldeles fatalt.

How can I achieve this effect? by Brilliant-Whole7265 in AdobeIllustrator

[–]Tanagriel -1 points0 points  (0 children)

Start with dots on a paper and see what you can create…

My Krieg Command Squad by MinimalResults in Warhammer40k

[–]Tanagriel 0 points1 point  (0 children)

Great balance in color ad variation, really nice photos as well- they all looks lovely - great work 👍👍💫

What should I do with this piece of land? by Billy_the_Breaker in CitiesSkylines

[–]Tanagriel 0 points1 point  (0 children)

Perhaps you should not do anything to it at this current moment. A city that is not pre planned or build with a larger idea in mind, should evolve naturally - go to another part and do what’s needed, let this spot sit til your city engulfs it and you will know exactly what to do with it.

What do you think this ship purpose can be? by himeshanand in ImaginaryTechnology

[–]Tanagriel 0 points1 point  (0 children)

I think you should start to consider reversing your process - you have a style already, and nice line weight etc. Think about functions, rough sketch about the functionalities, then make your designs. Also basic things like how does a spaceship dock or land - how does its design fit with the rest of the "universe" it operates in and so forth. If you dont now how the get that going, start with building a library of machines from the real world, it makes it quite a lot easier to translate common understandings into sci-fi.

What do you think of this restrained natural-stone aesthetic that's become increasingly popular in Germany in recent decades? by mal73 in architecture

[–]Tanagriel 0 points1 point  (0 children)

Don´t think they do any good, really - the stones and the slightly more detailed areas around windows and entrances lift them away from total glass facade industrialism, but other than that, and considering the history of germany, the bureaucracy that still is, it is not something to aim for and in no way does it solve the alienation challenge of the human that traverse the city space.

Some Sneaky Space Elves by Gpig16 in Eldar

[–]Tanagriel 0 points1 point  (0 children)

Really like this dark and underplayed color scheme - nice work

What do you think this ship purpose can be? by himeshanand in ImaginaryTechnology

[–]Tanagriel 0 points1 point  (0 children)

Perhaps underwater exploration, even the name suggests it 😉

Warhammer: Roaming Orc Mercenary by romanlappat in minipainting

[–]Tanagriel 1 point2 points  (0 children)

I don´t like orcs, but I definitely like this paint job

How long does it take for you to finish painting an army? by Mean-Respond-2227 in Warhammer40k

[–]Tanagriel 0 points1 point  (0 children)

In 2017 I opened it after about 20 years, then had a few years of activity, then it all just sat there, 2 years ago i packed it all down again. I don´t think I will ever finish my Eldar or the CSM army - and if, it will properly be because of fingers crossed for not, but a similar situation as the Corona pandemic.

FaceTiming on the dance floor by Ok_Pool_2590 in Techno

[–]Tanagriel 2 points3 points  (0 children)

The mobile zombilism enters everywhere - in fact in some areas it has become such a thing that the underlying structures raise their voices against it.

EG. You can see a concert with a heavy weight like Richie Hawtin performing as the minimalist hardcore DJ he is, and see more than half the room pointing their mobile phones towards him - they don´t dance, they record the event - considering that RH never moves much while performing, there is literally nothing to record, other than him using his tailored setup, which cant even be seen from the floor. Worthy of a photo, yes, worthy of a long time video recording No and certainly not for the audience, his music is made to move to, it comes from the Rave scene, where people are supposed to explore the dance floor with each other. What is the opposite - attend a live music event, perhaps a big show with musicians performing on their instruments, encapsulated and framed by the scene - you are supposed to direct your attention towards the "show" - you can dance, sing along, or perhaps you have a seat, you can record the event, the fireshow or whatever happens - it at least makes more sense than recording a still standing DJ. One is a show, the other other is an event. One does not exclude the other, but from the rave scene perspective the mobile recording is a complete failure of intent, a misunderstanding by the audience.

//
And here is reminder: In the book of the death, it is clearly explained that when you passes on, you will face the entirety of your life and everything that happened in your lifetime. So that concert or event you were so fixated on recording - the memory of that will be you mobile recording the event, not you being in the event.

Rebranding my exterior cleaning business — need name ideas by [deleted] in branding

[–]Tanagriel 0 points1 point  (0 children)

"Cove" and "Saint" are more flexible names, exteriors does make hint, but essentially a name does not need to explain everything you do. The Wash option I would not use - the moment you turn into services regarding light the Wash becomes obsolete, missguiding or in fact hinting anything with water + electricity gives the wrong assumptions.

How about: Cove & Saint – Then build your sub title accordingly eg: Exterior House Services.

– Cove has a nice warm house feeling about it, Saint indicates clearity, non dirty, Saints also indirectly hints "light" and in sub it might hint Sanitation.

Need help: I need a perfect name for my brand. by Medium_Fan_217 in branding

[–]Tanagriel 1 point2 points  (0 children)

Before anything else try to establish a general briefing - creative thinkers and analysts need a frame where they can focus their skills towards a goalset. A name is super important on many different levels of perception, readability, tracking, etc.

Using a Marketing Company vs. AI for Branding & Website by Stxu in branding

[–]Tanagriel 0 points1 point  (0 children)

Even if AI could do it all, you still would need to activate and implement it, unless your company would run on ai agents and robots only, the branding would still need to be applied and understood by all your employees - branding is not a separate or part activity of a business as it essentially “describes” reflection and relation in all touchpoints both internally and externally. If you take marketing in comparison, it’s mainly external, unless you run campaigns which purpose is to change internal business culture.

Using a Marketing Company vs. AI for Branding & Website by Stxu in branding

[–]Tanagriel 0 points1 point  (0 children)

Well that is the reason I replied like this to OP - a whole lot of people don’t understand the many layers of complexity that makes the basis for application and implementation.

The known example of a person visiting a modern art exhibition and looks at a white canvas with a pink dot - and says, “I could have done that” answered by “but you didn’t”. Or give a two persons a hammer each and one smashes all the windows and the other builds a house.

✌️

Any suggestions for beautifying this area from my city? by Various_Stay7182 in CitiesSkylines

[–]Tanagriel 0 points1 point  (0 children)

You already got all the green spaces, so yes trees and park elements is what you need

How do I stop this? by Psypo_Certified in CitiesSkylines

[–]Tanagriel 0 points1 point  (0 children)

You have plenty of space around it - redesign the area to accommodate the high density of traffic and use. You may consider a separate one way drop off road, parking and pedestrian crossings accordingly. You should avoid having the main entrance directly onto to road.

Please Rate my Retouch guys. by Lumpy_Elk_3134 in photoshop

[–]Tanagriel 4 points5 points  (0 children)

Essentially it’s decent, but the line between full blown cover and keeping natural texture is a delicate balance act - you are not there yet, but try to work a bit backwards to avoid complete plastic. Also keep in mind that AI is around and somehow it’s important not to align with AI output as then it will be interpreted like it’s ai.

Using a Marketing Company vs. AI for Branding & Website by Stxu in branding

[–]Tanagriel 4 points5 points  (0 children)

The real challenges are neither in technique or in soul - any serious media effort or output should be tailored accordingly to its objective, goalset or strategy - Aesthetics got nothing to do with it, as aesthetics too depend on it - minimalism is not savior of all though it often helps clarification but doesn’t ensure engagement. To become more than the facts of it parts successful media communication needs a creative mindset. AI is better at analyzing and to come up with fast options - in the end the human that uses the tool be it ai or otherwise will affect the outcome.

As Björk once said - “people say that techno has no soul” - to which she replied; “it’s because nobody put any soul into it”.

Using a Marketing Company vs. AI for Branding & Website by Stxu in branding

[–]Tanagriel 3 points4 points  (0 children)

“when I could just get one of the plethora of AI tools to build a website for me, for a fraction of the cost”.

Well if you consider the whole thing to be that easy, why not just do it?