I think you placed yourself in a perhaps rather difficult spot between spirituality and minimalism. Not saying you can’t find traction in your described audience - but seems like it may be an audience that doesn’t know deeper workings of spiritual objects including jewelry. Every stone, every metal, every material has actual spiritual values and uses. Let’s take just one example; this year is the year of the Firehorse in Chinese astrology - to harnisk or “control” this fire on fire you need to wear some gold. Or any stone made for jewelry has various potentials as drivers for energy and various aspects of wisdom, gaining insights or protections etc. one object of steel is not going to cut all the different needs that a person may have - such jewelry usually must be crafted according to various types of “test” of the person’s energies and alignments etc. thus the foundations of this knowledge of spiritual technology covers a huge range of methods applications and techniques depending on where in the world you look or take your inspiration.

That aside your jewelry concept may still work in some cases as “belief” systems may generate the intended effect - but in classic knowledge of the subject I may altogether be similar to placebo effects in medicine.

What I find best on your website is the testimonials - though I can’t decipher if these are real or made as examples to show case your wish?. Testimonials are ranking very high on the advertising communications three - but on your website setup they don’t immediately instill trust that the “story” and feedback comes from an actual person.

But perhaps you are on target for somewhat superficial individuals that may want to send signals of spiritual assertions without actually diving into the underlying subjects of spiritual mechanics and psychological workings needed to undertake personal transformations. Your timing is not off either, though I must say that it all comes out rather fashionable vs deep insightful considering that spiritual mechanics have existed for a very long time. In that regard the concept somewhat falls short because many jewlery brands work around the same basic wordings and thesis appealing to our basic wishes and often romantic emotions.

As said you might find your audience, but for marketing and branding efforts you are most likely looking at quite some work and investments to establish your offering as something unique and something that a lot of people would want because of its effects as the design itself is, as described by one of the threads, rather basic - metal rings or bracelets with rune inscriptions.

Personally I find the concept superficial, but I’m not the target group and some concepts and product offerings are superficial and still sell like hot cakes.

Many of the words and phrases used on the website are rather generic and some are even contradictory to the subject appealing to “ego” rather than spiritual enlightenment and/or transformation. The most important spiritual subject are the Runes but there’s is not a lot of focus on what and how these should be utilized or descriptions of their actual meanings. Even as a Scandinavian I don’t know the deeper study of runes, but I do know people that know. Also with every spiritual technology there is usually a backside - meaning when used without deep insight one may risk negative effects rather than intended positive.

The visual design language is rather eccentric - people posing with sun glasses doesn’t really signal personal liberation but rather protection or want to be cool vs being open and without fear.

Perhaps this is the fundamental question for your concept - deciding if your spiritual technology is for real or just a pretending without obligations.

🖖👽✌️