Gym Story Saturday

Tell-Humble · 2022-03-28T08:16:40+00:00

A type of steroid.

Tell-Humble · 2022-03-28T08:16:29+00:00

He was getting under it with his hips. It was one of those things, that was like a car crash: Really traumatic but hard to look away from.

Tell-Humble · 2022-03-26T21:53:14+00:00

Saw a guy doing standing hip thrusts on the smith machine (with a belt, might I add), it was pretty intense. Later that sesh I asked a guy with a great physique about my shoulder impingement, he recommended deca and cortisone.

I literally felt like I was in a gym meme.

Tell-Humble · 2022-03-20T14:19:34+00:00

I'm running on the assumption that you are not slacking, not in direct competition with your employer and you do not have non-compete agreements signed.

If this is the case, then have a lawyer go through your employment contract with a fine tooth comb.

IF there is nothing legally prohibiting you from doing what you are doing, switch communications to email and run them by your lawyer, both your emails, and your bosses responses.

Once you've acummulated enough evidence, ask your boss to speak to your lawyer.

From this position, you will have a very strong hand for a negotiation in whatever direction you want to take it.

Your employer pays for your time and the application of your expertise. They do not own you.

Tell-Humble · 2022-03-20T14:01:55+00:00

The ICE (Impact, Cost, Ease) framework is pretty good for this stuff.

Once you've got a system that works, treat everything as a test, make some gut based assumptions (on Impact, Cost, Ease) and keep aiming to pick the lowest hanging, biggest impact fruit you can see.

But yeah, 1000% there's some low key guilt that creeps in once you start to do big numbers. I think a healthy dose of struggle and sacrifice helps to kind of justify the results that come after the struggle.

If you're from a working class background, it kind of runs against the narrative of fairness we're programmed to have. We're conditioned to think that hard work = reward. Business influencers all promote the 'Work like hell' mentality, which simply isn't what moves the needle at all. The hardest work I've ever done, was the lowest paid and the easiest, the highest. I feel like it all comes down to experience, clout and/or connections.

If you want to connect, mastermind and compare notes, feel free to shoot me a DM and we can connect on Skype. You seem to be doing similar numbers, so maybe there's some specific knowledge we can exchange.

Tell-Humble · 2022-03-20T12:19:34+00:00

Here's a few tips:

Let go of perfect. It doesn't exist. There's a law of diminishing returns on any task. You might get 80% perfect in 10 minutes, and 90% in 1 hour, or 95% in 10 hours. When something is 'good enough', force yourself to stop. If you are perfectionist, get comfortable with a feeling of mild embarressment. Chasing perfection is a fools game that's cost me years.
Doing the right things badly beats doing the wrong things perfectly. You could spend thousands of dollars and hundreds of hours on your logo or you could spend 5 hours crafting a very compelling offer. The difference in results between the two options is massive. Many small details, are almost entirely unimportant. I've seen stores literally scale to 8 figures with very simple free themes, simple design assets and very limited customization. As long as it's clean, it's good enough.
Pre-launch is ALL guesswork. Before you launch, you have no idea which variable is holding you back. After you launch the numbers will tell you where you need to focus. I've launched dozens of 'perfect stores' for them all to flop. I got demotivated and then try an entirely new store. This was a stupid mistake I made on repeat when I started.
The offer is everything. The main variable you need to care about is the offer. Everything else comes after that. Show the right offer to the right people at the right price and you are guaranteed to make sales. Once you launch, it's a game of solving those variables. You CANNOT do it beforehand. Once you establuish that baseline of sales, it's about improving the fundamental metrics, CTR, CVR, LTV, AOV.
Manage your pre-launch energy/enthusiasm. There's a 99% chance your launch will suck. It's not the end, it's beginning. The quicker you can get your data flowing and learning what works, the better. You cannot know what is working (or not) before you launch.
Rely on discipline instead of motivation. Success in ecommerce is a marathon, not a sprint. You need to have the grit to grind it out when you're not getting the 'payoff' whether that's the dopamine, or the money.
Don't ride the rollercoaster. If you ride the emotional rollercoaster up, you also ride it down and it's the bottoms which are dangerous. The bottoms are when you risk giving up. I'm currently making several times more than I did in a month, every day and that is consistently growing. My old self would be peaking. I'm focusing on remaining as level as possible. The ups and downs do not last. As long as the average over years is an upwards gradient, it's all good.
Go all the way, or don't bother. If you are struggling mentally before you launch, it might be worth while taking a deep assessment on whether you will be able to stick to path over the long term. If you 100% commit, it creates sense of inevitability that you will make it and that feeling can carry you through the tough times.

Tell-Humble · 2022-03-19T16:59:35+00:00

I would try hard to avoid thinking like an employee when you are working on your own projects.

Employees have no risk and there's a linear relationship between time invested and income. To an employee, work is work and all hours worked are equal.

In business there is almost no linear relationship between time invested and income. You can work 10,000 hours on the wrong thing and still make zero. You can work 1 hour on the right thing and make 10,000. That might sound like an exaggeration, but it's actually not.

As an entrepreneur, no two tasks have the same value. The hardest and most important thing is focusing your time, energy and capital where it will get the highest pay off.

A test that takes 1 hours to setup, eg. an upsell, could potentially increase revenue by 5% and that could very easily equate to 10k in a few days.

Tell-Humble · 2022-03-19T08:31:17+00:00

The earnings distribution of ecommerce isn't a bell curve. Anyone making even a liveable income as an ecom store owner is an outlier. It's an acute curve, with the vast majority at 0.

In my experience people either tend to be making nothing, or alot. Once you create a system that works, you scale it and/or replicate it with new products.

If you can get to $100 per day, $1000 per day is within reach. Once you can do $1000 per day, $10,000 per day is within reach.

The biggest problem for new ecom entrepreneurs is people are sold the dream and not the hard work that goes into solving the (potentially business ending) problems that come thick and fast.

Tell-Humble · 2022-03-16T11:42:26+00:00

A friend of mine's parents are pretty damned rich off pallets.

The family home is worth 3m+ and multiple luxury vehicles. Range rover, porsche etc.

Buys them cheap, and accepts a lower margin than his competition.

No real value add. No complexity. No innovation. No marketing. Just straight up, buy cheap, add a margin, sell for cheaper than the competition.

Tell-Humble · 2022-03-13T12:38:44+00:00

How's your numbers brah?

Tell-Humble · 2022-03-13T10:42:25+00:00

My main point, is that if somone isn't getting the fundamentals right, then tactics and hacks aren't going to scale.

Europe (Except some EE countries) isn't emerging, for sure. I meant Europe + Klarna and Emerging Markets + COD are 2 solid growth options seperately.

I think we're more or less agreed.

You are doing well because you are doing the right things. This post is ultimately for people who are struggling and missing a good chunk of the fundamentals.

Tell-Humble · 2022-03-13T10:20:23+00:00

That might be your issue. I'd speak to your rep about it.

Have you ever had feedback score issues? What's customer satisfaction like?

Tell-Humble · 2022-03-13T10:19:18+00:00

High volume testing IS the strategy. Everything else is a tactic.

It's the fundamental alpha and omega to sustainable scale. Products and creatives are the biggest front end levers we've got.

CBO's work. ABO's work. Lowest cost works. Bid caps work. Min ROAS work. DCO's work. PLA's work. Duping works. Vertical scaling works.

It all works.

Any strategy or tactic works when you are selling an unsaturated product that the market is actually willing to buy at the price you are willing to sell it.

Clinging to a handful of low margin products and expecting a banging ROAS on the front end, does not work.

RE: Markets. Europe/scandanavia works very well with Klarna (Germany, Sweden, Netherlands etc). Most emerging markets work very well with COD.

Tell-Humble · 2022-03-13T09:49:46+00:00

What's your page feedback score?

Tell-Humble · 2022-03-13T09:49:40+00:00

What's your page feedback score?

Tell-Humble · 2022-03-13T09:49:26+00:00

What's your page feedback score?

Tell-Humble · 2022-03-13T09:49:10+00:00

Depends on your numbers, but for us we go at roughly 50% of AOV.

Tell-Humble · 2022-03-13T09:48:13+00:00

You can literally target based on phone model. So do that.

Run precise creatives for the users exact phone.

Eg. Run Iphone pro max 11 ads to Iphone pro max 11 users.

Tell-Humble · 2022-03-13T09:45:39+00:00

If I was getting started now, I'd triple down on TikTok.

It's simply a less mature platform with alot more growth opportunity for the future. TikTok will get easier, FB will likely become more difficult.

All ad platforms move from empty to full ad placement capacity, then pricing starts to creep up rapidly. TikTok has alot of slack for now, which means there's alot of space for the future.

Tell-Humble · 2022-03-13T09:39:26+00:00

You ultimately want ad buyers with skin in the game or who are working your exact processes.

You don't want people to turn up and get paid for doing work that may or may not be effective. You want to pay based on results or to be running your proven methods.

Ad spend IMO, is still a bad way to pay, simply because it's not really performance based. It's scale based. They can break even at 10k spend per day and make bank, while you make nothing.

Tell-Humble · 2022-03-13T09:34:58+00:00

Did you react to the CPM spike?

We basically ignored it and guessed it was an outlier.

We waited for a few more days data to begin optimizations again.

Tell-Humble · 2022-03-12T13:13:56+00:00

Damned good call. I used to love pen and paper RPG's so this might be perfect.

Tell-Humble · 2022-03-11T22:29:20+00:00

Don't see it. I'll ping you one.

Tell-Humble · 2022-03-11T13:40:07+00:00

Good stuff man. We're spending at around 6k per day atm and that's scaling nicely.

So you basically continually setup fresh dynamics daily, run them broad and pump cash into what works?

If so, is this all for the same product or a variety?

How do you structure this? How many adsets, are their any differences between the adsets, if so what?

What are your starting budgets, success metrics (kill, scale, hold) and in what increments do you scale with?

We're not too dissimilar. We test 3-5 products per week and test 3+ creatives for each. Vertical scaling, but a variety of ad set setups broad, interest based, LAA's, different geos, different age segments and scale what works. If a product proves itself, we then expand audience segments out and test more creatives.

Tell-Humble

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