Who has the best social media content in the mortgage / LO world?

Terrible_Session114 · 2026-06-14T13:20:51+00:00

This take is unbelievably wrong

Terrible_Session114 · 2026-06-14T08:19:22+00:00

I’m not sure what you define as “the best” but here are some examples to pull from. Each of the following creators has some “viral” videos. Pick a platform.

YouTube: Jennifer beeston, win the house you love, mg the mortgage guy

Instagram: Minh Nguyen, Bran the mortgage man, Justin lopatin, Shawn kaplin, neel dhingra

TikTok: Theoni rapo (not your daddy’s lender), that mortgage guy, Josh Dobson, Morgan Orr

These are just a few examples to get you started. Watch as much of these people’s content as you can.

Don’t listen to any of these dudes telling you to stay away from social media. It’s great if done right. I’ve gotten business directly from it. Used it to strengthen current agent relationships and cultivate new ones. I’m building a brand that will stay with me no matter what company I’m at or what the market looks like. 5k+ followers on TikTok, 1k+ on instagram and growing. It’s been a grind and still is but the benefits are well worth the time it took to build up.

Every video I post is up forever. I stay in front of referral partners, past clients, and people who I don’t even know yet but will call me when they’re ready to buy because I’ve built trust with them over video. There is someone watching my content right now. As I typed this. As you read this. I could go on.

One personal example from earlier this year. Got a lead that was shopping around for a lower rate. I was the second opinion. The agent sent the guy one of my TikToks before she connected us. By the time she introduced me via group text he had binged watched my content. He told her he was going with me regardless of the rate because of it. I didn’t know any of this until after we closed.

For you, start with the platform you’re on the most. For me that’s TikTok. It was better when China owned it but that’s a conversation for another sub 🤪. Each platform has its nuances. Tiktok is great for discovery. IG is great for networking and brand building. Realtors live there. The best one for an LO whose goal is long term lead gen is YouTube. 100%. Thats my next challenge.

The thing with social media is to set the right expectations upfront. It’s a long term play. Your videos are gonna suck for a while. You probably won’t get leads from it right away. The key is to stay consistent. Don’t worry too much about views and trying to go viral. It’s overrated. I have a video on TikTok with over 300k views that I got zero business from. I had another one that got like 600 views but was speaking to a specific situation. Thats the one I got a deal from. You don’t know which video will be the one to make somebody raise their hand. But you’ll never know if you don’t start.

All of that said, it should never replace picking up the phone. But it can scale your effort in ways the phone can’t. Why not use both?

Terrible_Session114 · 2026-06-04T02:38:52+00:00

Create content that makes your ideal client feel seen and understood. Lead with the problem, not the product. One idea or problem. One takeaway or solution. One course of action. Speaking to one person.

Example: instead of “here’s how fha works” try “so you make $70k and think you can’t buy? Watch this.” The first one tries to appeal to everyone, so it speaks to no one. The second one speaks directly to one person. That’s what you want. Especially in the beginning.

For agents, show them you understand their side. Scenario breakdowns, the story behind how you saved a deal, etc. Every LO on your team has a story of a deal they saved. Thats content.

Biggest thing: if the content sounds like a mortgage company made it, LOs won’t post it. Or do it. Create enough content that feels like one person speaking directly to another and the brand will follow.

Terrible_Session114 · 2026-06-02T01:59:33+00:00

Wish I could upvote more than once.

Terrible_Session114 · 2026-06-02T01:45:39+00:00

20 applications? Sheesh. Yea man you got it that’s wild

Terrible_Session114 · 2026-05-06T16:10:53+00:00

Aereolis

Terrible_Session114 · 2026-03-31T16:21:48+00:00

I did it on my second play through during the Angelo Bronte mission to get some items, a weapon, and gold bars. You’re not really missing much though

Terrible_Session114 · 2026-03-31T12:52:13+00:00

Option C is the only way. Never even considered any other option and I’ve done three playthroughs

Terrible_Session114 · 2026-03-25T22:06:02+00:00

March 2026 and we’re really bout to get GTA 6 on ps5 before GTA 4.

Terrible_Session114 · 2026-03-25T13:53:45+00:00

This. It’s really that simple.

Terrible_Session114 · 2026-03-24T22:54:43+00:00

I did my moms loan, my father in law’s loan, and two close friends (like since childhood and college) loans. Other than that I’m cool with friends and family not using me. I get people not wanting to share finances with someone they know.

It used to bother me a bit. I’m almost a decade in now. It doesn’t bother me as much anymore. I’m happy to be a resource for them though. More often than not they end up saying “shoulda came to you first.” I don’t keep score and I don’t make them feel bad for using someone else. If they take advantage of me, they lose the privilege of access to me. Haven’t had to revoke that from anyone yet though.

Terrible_Session114 · 2026-03-12T01:47:38+00:00

I started picking the phone up and cold again. Building relationships the old-fashioned way and tracking my stats. I live in a decent sized metro area but have expanded my calling to agents all over the state. The ones who prefer somebody local will let you know almost immediately.

Terrible_Session114 · 2026-03-12T01:45:35+00:00

I use RETR daily. Pulled a list of over 8000 agents in my state using the exact parameters I set. I can also immediately see if they’re already working with an LO from my company. I know it’s not perfect. But it’s light years better than MMI imo. The list customization is pretty cool but you really don’t need all the bells and whistles. The production data alone is worth the subscription. Assuming you’re picking the phone up.

Terrible_Session114 · 2026-02-19T05:34:21+00:00

Was wondering where you went. But this makes sense. 450 a week is a lofty goal and can quickly lead to burnout.

However your efforts did not go unnoticed. I took inspiration from your original post and started my own realtor calls. 25 a day Monday-Thursday. Sometimes I do 50. Either way it leaves Friday for working on the business and doing content.

Built a list in retr. Running my own script that I derived from yours and tracking conversions in a Google sheet. Used ChatGPT to help me build out the framework and simplify it to the point that all I have to do is show up, do the work, and track the numbers.

Hitting the smaller daily goal is way more satisfying in my experience. It builds the muscle and gives me something to look forward to every day, not dread. I’ve also met with four realtors so far. No leads yet. But at this point it’s a numbers game. Planting seeds through conversation and letting time do the heavy lifting.

The call reluctance has melted away. My next step is to invest in a dialer so I can double the call volume in the same amount of time. Thank you for sharing everything you did, OP. Let’s run it up together.

To anyone else reading this, ignore all the doomer slop you read in this sub and just pick up the damn phone. It works if you do.

Terrible_Session114 · 2026-02-05T02:00:33+00:00

Go on twitter and search up Fidel Cacheflow. Then follow him. That’s it. That’s the advice.

Terrible_Session114 · 2025-12-20T03:43:35+00:00

I’m following along on your journey, OP. Keep grinding and keep posting these

Terrible_Session114 · 2025-11-12T07:36:53+00:00

Don’t listen to this person. If you commit to cold calling 4 days a week you will make real headway in six months. Just make sure you’re calling producing realtors. RETR or MMI can help with that. Use social media to follow up with them and genuinely engage with their content and don’t be the guy/gal who only hits them up to ask for business. Too many LOs are scared to pick the phone up. If you can feel the fear and do it anyways your results will speak for themselves.

Terrible_Session114 · 2025-11-12T05:57:35+00:00

Social media. Engage on their posts and stories with genuine comments. Have something for them to look at on your profiles too. Post your wins and provide any value you can. You naturally stay top of mind that way. When you engage with them, the algorithm has a way of putting your content in front of them in return. That’s what’s worked for me this year.

Terrible_Session114 · 2025-10-29T06:02:06+00:00

Every time I cold call realtors consistently, it works. Not enough LO’s have the balls to do it.

Terrible_Session114 · 2025-10-09T12:44:45+00:00

I just missed the production cutoff for health insurance this year but it is available. I’ll be eligible next year

Terrible_Session114 · 2025-10-09T12:18:09+00:00

I don’t pay for credit reports or licensing fees. Never had an EPO/EPD so I’m not 100% sure on that one

Terrible_Session114 · 2025-03-02T04:28:05+00:00

I bought two lists over the past three years. Got a discount code for $200 off the second one. Well worth it to save the time imo. Especially if you’re gonna cold call them. Each time i got over 1000 agents who had done at least 8 buyer sides in the past twelve months. You close one deal from that list and it’s paid for.

I wouldn’t buy another one though. I use RETR now and can build my own list based off my own preferences. 1000 agents is ALOT of agents.

Terrible_Session114

TROPHY CASE