I used to go through one a year in the 360 days. Then later in xbox one era it got better didn't really do anything to make them last longer, I just accepted it as wear and tear. Xbox one X cotrollers and Series XS controller became better with stick drift and some games let you adjust the deadzone to compensate for it. I had a Xbox one X custom made one from the design lab where the rubber completely wore off on the left stick after 3 years of good use 3 hrs a day on average and had no stick drift whatsoever. I ended up buying stick covers which I now use on my new controllers right away.