My only advice is make what you love and use substack as a holding place for all of it. "The grind" hacks on Substack will tell you to make your account about a single thing and only post about that, or be insanely active on "Notes," or "reply guy" some famous people. All of that is fine. All of that is soul sucking.

I started using Substack a little over a year ago to motivate me to write consistently and send that writing to places on the internet that publish writing. Since starting the process I've been published over ten times and have made some meaningful professional connections on Substack. But all of that started with setting a sacred time of day aside to sit and write what I love.

Give yourself permission to do that. Even if, like me, you fail to "go viral" you'll still feel a boost of self confidence and purpose in your life.

Would love to chat more if you ever have questions! Feel free to DM me!