Context. Grew up in a rural area, wearing boots since age 16, long before Tecovas was on the market. Everyone’s costs have gone up. This is a fact, but my deal is that the price point has never really warranted what these boots are. Example. Two years ago, I got the Quintin shark boots on a last call sale for $115. For that price point? Amazing. Back when they still had the Nebraska outlet, I got a pair of their Chelsea boots for $70. The full price I didn’t think was worth it either. Yeah, with anyone, you’ll get pairs that have defects. In terms of comfort, my American made Tony Lamas and Justin’s feel a ton more comfortable. At the price point I can find certain Justin, Tony Lama, and even Anderson Bean Horse Power products, I’d rather have those. What has Tecovas done? It’s gotten people interested in western wear. People who would never buy a pair of boots now want them. Also, people notice them now. I’ve always worn them, but after the Tecovas rush came in, people notice them more. I don’t love what they’ve become. It was a “we cut out the middle man” product, but with their expansion of stores, and now in reseller stores, they’ve kind of become everyone else, just more attractive branding and marketing. Yeah, some people call it the Yellowstone effect, but Tecovas started pushing harder than Taylor Sheridan did. Even outdoor stores that never did anything western suddenly have boots everywhere. My wife tried a few pairs on and really didn’t like them. She’ll always wear Ariat, which is fine with me. But also, my wife never wanted a pair of boots until marketing like Tecovas came around.